Hi, I'm Julie Kikla - Head of Strategic Partnerships (GTM) at Whatnot
I thrive on building and scaling businesses, specializing in strategic partnerships and social commerce. My passion lies in transforming innovative concepts into market leaders, from founding startups to driving growth at Whatnot. I excel in dynamic environments where collaboration and strategic vision create impactful results.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Founded and scaled ROVM Hard Kombucha, demonstrating entrepreneurial drive.
Leads Strategic Partnerships and Go-to-Market initiatives at Whatnot.
Helps others by advising on GTM strategies and partnership development.
🚀 Career trajectory
Foundation in Consulting & Tech
Began career in project management and then honed digital advertising and marketing skills at Google and YouTube.
✦ Consulting
✦ Digital Advertising
✦ YouTube
Brand & Community Leadership
Transitioned to leading initiatives at GoPro, then served as Executive Director for Ladies Who Launch, focusing on community and brand.
✦ Brand Partnerships
✦ Community Building
✦ Non-profit Leadership
Entrepreneurial Ventures & Social Commerce
Founded a beverage company and now leads Strategic Partnerships at Whatnot, driving growth in the social commerce landscape.
✦ Entrepreneurship
✦ Social Commerce
✦ Strategic Partnerships
💪🏻 Superpowers
Strategic Partnership Architect
Expert in forging impactful alliances.
✦ Drives Go-to-Market strategies for new ventures.
✦ Negotiates complex partnership agreements.
✦ Building and scaling post sales teams
Social Commerce Innovator
Pioneering growth in live shopping.
✦ Leads strategic initiatives at Whatnot.
✦ Expertise in e-commerce and digital media.
✦ Understands emerging consumer trends.
Startup & Scale-Up Leader
Proven track record in business development.
✦ Built Whatnot post sales team from zero --> 25 people
✦ Built Whistle sports go to market and creator team
✦ Built GoPro marketplace for creators to connect with editors
I'm excited about
✦ Discovering innovative startups to collaborate with.
✦ Exploring opportunities in emerging market trends.
✦ Live commerce
I can help with
✦ Advise on Go-to-Market strategies for new products.
✦ Facilitate introductions for strategic brand partnerships.
✦ Share insights on scaling businesses.
I would love your help on
✦ Finding talent for mid-stage startup teams.
✦ Scaling teams for multi billion dollar businesses