Hi, I'm Jessica Atkinson - VP, Creator Partnerships at Spotter
I thrive at the intersection of creativity and commerce, building partnerships that scale the creator economy. I am driven by structuring deals that empower creators while delivering measurable business growth.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Negotiated eight-figure partnership agreements while scaling audience development at major media and technology companies.
Currently leads creator partnerships at a major startup, focusing on high-impact acquisitions and monetization strategy.
Offers expertise in deal architecture, cross-functional team leadership, and driving revenue growth through strategic creator relationships.
🚀 Career trajectory
Foundation & Audience Growth
Started in audience development at Discovery, learning the mechanics of content and digital engagement.
✦ Content Strategy
✦ Audience Development
Tech & Platform Integration
Scaled initiatives within global giants like Google, YouTube, and Amazon to professionalize creator partnership models.
✦ Platform Scale
✦ Big Tech
Executive Leadership
Currently leading Creator Partnerships at Spotter, focusing on large-scale acquisitions and strategic investment.
✦ Executive Leadership
✦ Creator Economy
💪🏻 Superpowers
Strategic Deal Architect
Engineering complex, high-value commercial partnerships.
✦ Structured and negotiated agreements ranging from $50K to $10M.
✦ Engineered repeatable deal frameworks for creator-led revenue growth.
✦ Aligned complex stakeholder interests across global tech organizations.
Creator Ecosystem Catalyst
Driving monetization through deep creator-platform integration.
✦ Specializes in translating platform objectives into creator-first revenue strategies.
✦ Unlocks scale by bridging emerging platforms with top talent.
✦ Develops performance marketing programs that empower creator portfolios.
Cross-Functional Visionary
Leading global teams to execute high-impact GTM strategies.
✦ Unifies cross-functional teams to streamline complex acquisition processes.
✦ Translates high-level business objectives into tactical execution plans.
✦ Builds scalable systems for recurring partner success.
I'm excited about
✦ Exploring new frontiers in the creator-led business model shift.
✦ Discovering innovative startups that require high-level partnership infrastructure.
✦ Engaging with other leaders shaping the future of the Creator sconomy
✦ Building the influencer activation function for companies at all stages.
I can help with
✦ Advising on deal structuring and creator-platform negotiation frameworks.
✦ Mentoring on scaling partnership programs within high-growth tech environments.
✦ Providing insights into industry monetization trends and go-to-market strategies.
I would love your help on
✦ Gaining perspectives on emerging creator-monetization business models.
✦ Connecting with peers navigating the evolution of the creator economy.
✦ Sharing best practices for cross-functional alignment in decentralized organizations.