Hi, I'm Raymond C - Regional Account Lead - FMCG, Tech, E-Commerce, Lifestyle & Fashion at TikTok
I am a strategist who thrives at the intersection of analytical rigor and emotive storytelling. I love translating complex market challenges into growth, always seeking new frontiers in AI and global tech.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Scaled enterprise platform solutions for industry giants like Adobe, Meta, and Roku prior to current leadership.
Leads regional strategy for high-growth categories at TikTok, balancing complex digital transformation with performance marketing.
Provides expert guidance on cross-border market entry, programmatic ad strategy, and navigating global stakeholder dynamics.
🚀 Career trajectory
Foundational Agency Years
Started in Singapore agency environments, mastering client-facing account management and brand execution.
✦ Account Management
✦ Agency Operations
Global Enterprise Expansion
Transitioned to tier-one tech platforms like Roku and Meta, specializing in enterprise-level customer success and platform solutions.
✦ AdTech
✦ SaaS Growth
Regional Strategic Leadership
Currently leading multi-category regional strategy for TikTok, focusing on high-growth markets and complex digital transformations.
✦ Regional Leadership
✦ Platform Strategy
💪🏻 Superpowers
Cross-Cultural Catalyst
Bridging global markets through linguistic and cultural fluency
✦ Navigated complex business landscapes across 40+ countries.
✦ Facilitated seamless communication in diverse cross-functional teams.
Data-Driven Brand Architect
Transforming raw analytics into high-impact growth strategies
✦ Constructed complex brand architectures for enterprise clients.
✦ Leveraged programmatic media and social data to exceed adoption targets.
Product-Market Integrator
Aligning complex solution selling with consumer behavior insights
✦ Consulted on deep integration of CX, UX, and UI designs.
✦ Scaled SaaS platform solutions for fintech and FMCG leaders.
I'm excited about
✦ Exploring professional synergies within the AI and fintech startup ecosystem.
✦ Connecting with leaders tackling complex digital transformation challenges.
✦ Gaining fresh perspectives on cross-border venture capital and innovation trends.
I can help with
✦ Advising on market entry and localization strategies for the JAPAC region.
✦ Consulting on programmatic ad strategy and brand architecture development.
✦ Mentoring on navigating cross-cultural stakeholder management and global team dynamics.
I would love your help on
✦ Seeking insights on venture capital trends in emerging technology sectors.
✦ Interested in discussions regarding the evolution of AI-driven UX design.
✦ Looking for guidance on scaling operations in niche, high-growth global markets.