Hi, I'm Ragan Williams - Director Marketing Technology at Airbnb
I orchestrate the intersection of cutting-edge MarTech and robust privacy frameworks, ensuring high-performance advertising that respects user trust. I thrive in dynamic environments where operational excellence meets strategic marketing innovation.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led foundational client relationship and advertising strategy skills at Google.
Directs marketing technology and privacy operations for Airbnb's adtech.
Can help others by advising on MarTech integrations and privacy strategies.
🚀 Career trajectory
Early Career in Account Management
Began at Google, managing travel and retail accounts, building foundational client relationship and advertising strategy skills.
✦ Account Management
✦ Digital Advertising
Transition to Growth and Strategy
Moved into growth-focused roles at Airbnb, including Chief of Staff, honing strategic planning and operational execution.
✦ Growth Strategy
✦ Operations
✦ Chief of Staff
Leading MarTech and Privacy Operations
Currently directs marketing technology and privacy operations, ensuring privacy compliance and efficient adtech infrastructure.
✦ MarTech
✦ Marketing Privacy
✦ Technical Operations
💪🏻 Superpowers
AdTech Architecture Expert
Building the backbone of high-impact marketing campaigns.
✦ Owns adtech integrations (internal/external) for top-tier advertising.
✦ Ensures seamless functionality for media team campaign execution.
✦ Focuses on privacy-compliant MarTech operations.
Growth Marketing Strategist
Driving user acquisition and engagement through data-driven approaches.
✦ Leveraged growth marketing roles at Airbnb to drive expansion.
✦ Developed strategic operations for growth initiatives.
✦ Analyzed performance to optimize marketing investments.
Privacy-Centric Operations Leader
Navigating complex privacy landscapes in digital advertising.
✦ Manages marketing privacy initiatives at Airbnb.
✦ Integrates privacy considerations into MarTech operations.
✦ Ensures compliance while enabling effective campaigns.
I'm excited about
✦ Connecting with leaders in adtech and privacy to share best practices.
✦ Exploring innovative MarTech solutions for privacy-forward advertising.
✦ Finding opportunities to contribute to discussions on the future of digital marketing.
I can help with
✦ Advise on MarTech stack integration challenges.
✦ Share insights on navigating marketing privacy regulations.
✦ Offer strategies for optimizing adtech operations for growth.
I would love your help on
✦ Discovering emerging trends in consumer data privacy.
✦ Connecting with peers focused on ethical advertising technologies.
✦ Gaining perspectives on building privacy-first marketing cultures.