Hi, I'm Penelope Wan - Founder & Product at Loop Edge
I am a product-minded strategist obsessed with untangling complexity. I thrive in the space where data, compliance, and human behavior meet. I am driven to build resilient, AI-ready systems that truly work for people.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led digital product and CRM initiatives at L'Oréal and Decathlon across global markets.
Currently building a specialized consulting studio focused on AI integration and human-centric operational design.
Offers expertise in simplifying complex regulatory landscapes and aligning cross-functional teams for scalable product development.
🚀 Career trajectory
Foundation in Information Systems
Built technical grounding in MIS to understand the backbone of digital business architecture.
✦ Data Analysis
✦ Business Systems
Product Leadership Expansion
Scaled digital products and CRM capabilities at major retail and tech organizations.
✦ Product Management
✦ CRM Strategy
Consulting and Systems Building
Transitioned into advisory and studio-based building to solve bespoke complexity for evolving startups.
✦ Founder
✦ Product Advisory
💪🏻 Superpowers
Architecting Human-Centric Operations
Reframing complex operational frameworks for better usability.
✦ Simplify compliance friction using human-centered design principles.
✦ Transform rigid back-end requirements into intuitive user journeys.
✦ Align multi-departmental workflows to reduce cross-functional drag.
Scalable AI Product Strategy
Integrating advanced AI capabilities into existing enterprise ecosystems.
✦ Define AI product roadmaps that prioritize sustainable growth.
✦ Bridge the gap between raw data potential and business utility.
✦ Execute 0-to-1 launches with measurable technical and user impact.
Cross-Cultural Operational Clarity
Translating global perspectives into actionable, localized product roadmaps.
✦ Navigate regulatory nuance across Asia and North American markets.
✦ Foster consensus between finance, legal, and engineering stakeholders.
✦ Bridge technical requirements with high-level business vision.
I'm excited about
✦ Exploring strategic partnerships with teams building at the intersection of AI and compliance.
✦ Connecting with peers to discuss future-proofing systems against rapid technological disruption.
✦ Identifying opportunities to collaborate on complex, 0-to-1 ventures requiring deep product vision.
I can help with
✦ Reviewing product roadmaps to identify hidden bottlenecks and operational friction.
✦ Facilitating workshops to align cross-functional teams around complex, ambiguous problems.
✦ Advising on the transition from traditional business processes to AI-ready digital workflows.
I would love your help on
✦ Connecting with experts navigating the intersection of AI regulation and customer data strategy.
✦ Exploring diverse perspectives on sustainable, human-first operational scaling in early-stage startups.
✦ Learning from operators who have successfully built systems that handle significant cross-border complexity.