Hi, I'm Penelope Wan - Founder & Product at Loop Edge
I am a product-minded strategist obsessed with untangling complexity. I thrive in the space where data, compliance, and human behavior meet. I am driven to build resilient, AI-ready systems that truly work for people.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led digital product and CRM initiatives at L'Oréal and Decathlon across global markets.
Currently building a specialized consulting studio focused on AI integration and human-centric operational design.
Offers expertise in simplifying complex regulatory landscapes and aligning cross-functional teams for scalable product development.
🚀 Career trajectory
Foundation in Information Systems
Built technical grounding in MIS to understand the backbone of digital business architecture.
✦ Data Analysis
✦ Business Systems
Product Leadership Expansion
Scaled digital products and CRM capabilities at major retail and tech organizations.
✦ Product Management
✦ CRM Strategy
Consulting and Systems Building
Transitioned into advisory and studio-based building to solve bespoke complexity for evolving startups.
✦ Founder
✦ Product Advisory
💪🏻 Superpowers
Architecting Human-Centric Operations
Reframing complex operational frameworks for better usability.
Simplify compliance friction using human-centered design principles.
Transform rigid back-end requirements into intuitive user journeys.
Align multi-departmental workflows to reduce cross-functional drag.
Scalable AI Product Strategy
Integrating advanced AI capabilities into existing enterprise ecosystems.
Define AI product roadmaps that prioritize sustainable growth.
Bridge the gap between raw data potential and business utility.
Execute 0-to-1 launches with measurable technical and user impact.
Cross-Cultural Operational Clarity
Translating global perspectives into actionable, localized product roadmaps.
Navigate regulatory nuance across Asia and North American markets.
Foster consensus between finance, legal, and engineering stakeholders.
Bridge technical requirements with high-level business vision.
I'm excited about
Exploring strategic partnerships with teams building at the intersection of AI and compliance.
Connecting with peers to discuss future-proofing systems against rapid technological disruption.
Identifying opportunities to collaborate on complex, 0-to-1 ventures requiring deep product vision.
I can help with
Reviewing product roadmaps to identify hidden bottlenecks and operational friction.
Facilitating workshops to align cross-functional teams around complex, ambiguous problems.
Advising on the transition from traditional business processes to AI-ready digital workflows.
I would love your help on
Connecting with experts navigating the intersection of AI regulation and customer data strategy.
Exploring diverse perspectives on sustainable, human-first operational scaling in early-stage startups.
Learning from operators who have successfully built systems that handle significant cross-border complexity.