Hi, I'm Pierre Ratrema - Platform Growth Manager at Google
I'm passionate about empowering mobile app and game publishers to achieve profitable growth through innovative ad monetization. I thrive on building data-driven strategies that optimize revenue while enhancing user experience, leading to remarkable ARPDAU uplifts.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led monetization strategy for mobile apps and games at Google, supporting over 100 publishers.
Drives ARPDAU uplifts for mobile apps and games through A/B testing and scalable monetization frameworks.
Can help publishers by providing strategic guidance on holistic ad monetization and UX improvements.
🚀 Career trajectory
Foundational Marketing
Began career with a focus on marketing and communication, building core business acumen.
✦ Marketing
✦ Communication
Operational Management
Gained experience in office management, honing organizational and administrative skills.
✦ Operations
✦ Administration
Ad Monetization Expertise
Transitioned to Google, specializing in mobile app monetization and strategic partnerships.
✦ Ad Monetization
✦ Mobile Apps
✦ Strategy
✦ Partnerships
Platform Growth Leadership
Currently leading platform growth initiatives, focusing on ad monetization strategy and execution.
✦ Platform Growth
✦ Ad Monetization Strategy
✦ Senior Management
💪🏻 Superpowers
Monetization Strategy Architect
Designing and implementing data-driven strategies for ad revenue growth.
✦ Led monetization strategy for mobile apps and games at Google.
✦ Drove ARPDAU uplifts through expert A/B testing and framework building.
✦ Optimized yield and UX for over 100 publishers globally.
Platform Growth Catalyst
Leveraging deep industry knowledge to scale ad monetization and user engagement.
✦ Expert in mobile advertising and gaming monetization economics.
✦ Skilled in strategic partnerships and stakeholder management.
✦ Focus on UX for monetization and AI-driven solutions.
Publisher Success Enabler
Empowering publishers to build profitable and sustainable businesses.
✦ Holistic approach to ad monetization, balancing revenue and user experience.
✦ Building frameworks for scalable revenue optimization.
✦ Passionate about sharing knowledge through resources like retro-placer.lovable.app.
I'm excited about
✦ Connecting with innovators in the mobile gaming and app ecosystem.
✦ Exploring cutting-edge monetization technologies and strategies.
✦ Collaborating on initiatives to redefine ad monetization in mobile experiences.
I can help with
✦ Providing strategic guidance on ad monetization for mobile apps and games.
✦ Sharing best practices for ARPDAU optimization and UX improvements.
✦ Offering insights into building scalable monetization frameworks.
I would love your help on
✦ Identifying emerging trends in user engagement for ad-supported content.
✦ Discovering novel approaches to in-app advertising integration.
✦ Connecting with leaders in emerging mobile markets.