Hi, I'm Oliver Borm - Director, Ads Product Strategy - EMEA at Google
I'm passionate about reshaping digital advertising and e-commerce through innovative tech and data. I thrive when bridging product strategy with market needs to drive measurable growth, especially within the dynamic EMEA region.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led Ads Product Strategy for EMEA at Google, a global leader in digital advertising.
Drives digital transformation and customer acquisition in e-commerce through advanced analytics and optimization.
Can provide strategic guidance on optimizing advertising spend and Google's advertising product ecosystem.
🚀 Career trajectory
Foundation in Analytics & Performance
Began at Google in advanced performance roles, mastering web analytics and data-driven marketing strategies.
✦ Web Analytics
✦ PPC
✦ SEM
Product Strategy Specialization
Transitioned into product strategy, leading initiatives for Google Analytics and Ads products across EMEA.
✦ Product Strategy
✦ Google Analytics
✦ Campaign Management
Director of Ads Product Strategy
Currently leading product strategy for Google Ads in EMEA, focusing on client success and market impact.
✦ Director
✦ Ads Product Strategy
✦ EMEA
💪🏻 Superpowers
Driving Advertising ROI
Optimizing campaign performance through strategic product application.
✦ Leverage deep analytics to improve website performance.
✦ Implement better campaign measurement (attribution, incrementality).
✦ Increase return on advertising spend for clients.
Cross-Functional Product Leadership
Bridging sales, product development, and client needs.
✦ Translate client challenges into product strategy roadmaps.
✦ Facilitate collaboration between diverse technical and business teams.
✦ Ensure product-market fit for global advertising solutions.
E-commerce & Digital Transformation
Guiding businesses in online growth and customer acquisition.
✦ Develop strategies for enhanced customer acquisition.
✦ Implement conversion optimization techniques.
✦ Advise on digital media and e-commerce best practices.
I'm excited about
✦ Exploring innovative advertising technologies and their market applications.
✦ Seeking collaborations to drive digital transformation in e-commerce.
✦ Connecting with peers to share insights on emerging marketing trends.
I can help with
✦ Offer strategic guidance on optimizing advertising spend and campaign performance.
✦ Share best practices for leveraging analytics to drive business growth.
✦ Provide insights into Google's advertising product ecosystem and roadmap.
I would love your help on
✦ Identifying emerging market trends in digital advertising beyond EMEA.
✦ Connecting with innovators in AI-driven marketing solutions.