Hi, I'm Naveen Yadav - Putting science into marketing programs. Currently “Head of Marketing Effectiveness at Google”| Ex Meta| Ex Publicis| Ex GE
I thrive on blending scientific rigor with marketing acumen, transforming complex data into actionable strategies that drive measurable growth. My passion is optimizing global marketing programs, especially in AI-driven advertising and experimentation, to maximize ROI and elevate impact.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led Google India's Advertising Data & Analytics, driving profitable growth for advertisers using AI and experimentation.
Built and led a 120+ person analytics team at Publicis Groupe, focusing on client solutions and team development.
Can help others by advising on building high-impact analytics teams and optimizing marketing effectiveness.
🚀 Career trajectory
Foundation in Data Analytics
Began my career at Genpact (GE Company), building a strong foundation in data analysis and client solutions over a decade.
✦ Data Analysis
✦ Client Solutions
✦ Genpact
Scaling Marketing Analytics
Transitioned to leadership roles at Publicis Groupe, developing marketing strategies and leading a large analytics team.
✦ Marketing Strategy
✦ Team Leadership
✦ Publicis Groupe
Global Measurement & Optimization
Drove marketing science and measurement innovation at Meta, focusing on paid media and incrementality testing.
✦ Marketing Science
✦ Paid Media
✦ Meta
Driving Effectiveness at Google
Currently leading Advertising Data & Analytics at Google India, focusing on AI, measurement, and profitable growth for advertisers.
✦ Marketing Effectiveness
✦ AI
💪🏻 Superpowers
Marketing Effectiveness Architect
Translating data into profitable growth strategies.
✦ Pioneered AI-driven advertising solutions at Google, balancing performance with data privacy.
✦ Developed and implemented measurement best practices for global brands across platforms.
✦ Maximized ROI through A/B testing and causal inference methods on Google Ads.
Analytics Team Cultivator
Building and leading high-performing data teams.
✦ Managed a 120+ person analytics team at Publicis Groupe, focusing on client solutions.
✦ Mentored talent in web analytics, personalization, and customer insights generation.
✦ Drove significant improvements in team efficiency and output.
Cross-Industry Data Innovator
Applying data science across diverse sectors.
✦ Honed data skills over a decade at Genpact (a GE company).
✦ Led measurement strategies and campaign optimization at Meta.
✦ Partnered with global brands, from tech giants to established enterprises.
I'm excited about
✦ Discovering novel AI applications in marketing measurement.
✦ Connecting with peers to explore cutting-edge growth strategies.
✦ Finding collaborators for innovative advertising effectiveness projects.
I can help with
✦ Providing expert guidance on marketing measurement and effectiveness.
✦ Sharing insights on leveraging AI for better advertising outcomes.
✦ Advising on building and scaling high-impact analytics teams.
I would love your help on
✦ Identifying emerging trends in privacy-centric advertising.
✦ Exploring opportunities for cross-company marketing science initiatives.
✦ Connecting with innovators in experimental design for marketing.