Hi, I'm Noel Gomes - Digital Lead at BrandCare Medical Advertising
I am a digital marketing veteran driven by the challenge of making trust-based health brands visible in the AI era. I thrive at the intersection of regulated storytelling and advanced search technologies.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Spent over a decade mastering regulated healthcare advertising across top-tier agencies.
Focused on building the definitive Generative Engine Optimization playbook for consumer health brands.
Capable of guiding organizations through the intersection of medical compliance and emerging AI search.
🚀 Career trajectory
Foundational Agency Years
Built core expertise at Havas Life Sorento and MediaMedic, mastering the nuances of Indian healthcare marketing.
✦ Healthcare Marketing
✦ Brand Strategy
Strategic Digital Leadership
Pivoted into broader digital leadership roles, integrating social, search, and performance marketing for diverse portfolios.
✦ Digital Lead
✦ Performance Marketing
AI-First Transformation
Currently specializing in Generative Engine Optimization (GEO) to lead the next generation of healthcare brand visibility.
✦ AI Search
✦ Future-Tech
💪🏻 Superpowers
Regulated Market Architect
Navigating complex compliance for high-stakes health brands
✦ Develops messaging frameworks that satisfy strict pharmaceutical regulatory requirements.
✦ Translates complex medical information into consumer-friendly digital strategies.
✦ Protects brand equity while maintaining high search visibility.
Generative Search Pioneer
Dominating the transition from traditional SEO to GEO
✦ Maps brand presence for non-traditional AI search queries.
✦ Optimizes discoverability in LLM-driven ecosystems like Perplexity.
✦ Audits digital footprints to future-proof against algorithmic shifts.
Full-Stack Analytical Lead
Bridging raw data science with creative execution
✦ Integrates deep learning insights into day-to-day marketing operations.
✦ Leverages GA4 and advanced analytics to optimize conversion paths.
✦ Synthesizes technical data into actionable board-level strategy.
I'm excited about
✦ Exploring collaborative opportunities with innovators in the AI-healthcare intersection.
✦ Learning how different industries adapt their search strategies for LLM-based discovery.
✦ Connecting with leaders who prioritize ethical technology adoption in regulated sectors.
I can help with
✦ Advising on how to build defensible search visibility in AI environments.
✦ Sharing tactical knowledge on compliance-first digital marketing frameworks.
✦ Consulting on the technical application of data science to consumer health marketing.
I would love your help on
✦ Gaining deeper insights into cross-industry applications of generative search optimization.
✦ Learning from peers who have successfully transitioned legacy brands into AI-native workflows.
✦ Finding mentors who balance high-level creative leadership with deep technical proficiency.