Hi, I'm Nikilesh Kumar - Senior Analyst, Ads Fraud and Identity Abuse at Google
I dive into complex ad tech challenges, architecting data solutions for fraud prevention and identity resolution to safeguard digital trust. My passion is mitigating risk and building consumer confidence through global, data-centric strategies.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led data engineering product development for safeguarding against impersonation at Google Ads.
Specializes in impact-driven, data-centric approaches to prevent fraud and resolve identity in ad tech.
Can advise on strategies for building robust fraud detection systems and enhancing consumer trust.
🚀 Career trajectory
Foundation in Data Engineering
Began career as a Data Engineer at DoubleVerify, building foundational skills in data operations and infrastructure.
✦ Data Engineering
✦ DoubleVerify
Transition to Risk and Identity
Moved into a Senior Analyst role at Google Ads, focusing on fraud and identity abuse, applying data expertise to critical risk areas.
✦ Google Ads
✦ Fraud Detection
✦ Identity Resolution
Specialization in Ad Tech Risk
Deepened expertise in ad tech by focusing on preventing fraud, ensuring identity verification, and mitigating regulatory risks.
✦ Ad Tech
✦ Risk Management
✦ Cybersecurity
💪🏻 Superpowers
Guardian of Digital Trust
Expert in mitigating fraud and identity risks in ad tech.
✦ Develops data engineering strategies for scaled fraud prevention.
✦ Implements identity resolution to safeguard user data.
✦ Reduces business risk through robust compliance measures.
Strategic Data Architect
Translates complex data challenges into actionable product strategies.
✦ Designs data products to enhance consumer trust.
✦ Drives product development for risk mitigation initiatives.
✦ Focuses on high-ambiguity problems in advertising technology.
Global Operations Navigator
Leverages diverse cultural understanding for effective collaboration.
✦ Extensive experience working across APAC and North America.
✦ Comfortable collaborating with leadership across organizations.
✦ Applies nuanced cultural awareness to business challenges.
I'm excited about
✦ Exploring novel approaches to identity verification using emerging technologies.
✦ Connecting with professionals at the intersection of AI, cybersecurity, and finance.
✦ Seeking opportunities to share insights on global geopolitical trends impacting tech.
I can help with
✦ Advise on strategies for building robust fraud detection systems.
✦ Provide insights into identity resolution techniques for ad tech.
✦ Share perspectives on navigating complex regulatory landscapes in tech.
I would love your help on
✦ Insights into cutting-edge AI applications for risk management.
✦ Connections within the Web3 and decentralized identity space.
✦ Discussions on macroeconomic factors influencing global technology adoption.