Hi, I'm Nicoleta Badea - Senior Digital Growth Strategist at Google
I thrive on architecting digital growth strategies that unlock revenue and optimize marketing investments. My passion lies in partnering with businesses to achieve sustainable expansion, leveraging data and platform expertise to turn potential into performance.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led foundational digital marketing strategy and growth consulting at IBM and Criteo.
Currently drives digital growth initiatives and revenue maximization for clients at Google.
Can help others by providing strategic guidance on scaling digital marketing and optimizing ad spend.
🚀 Career trajectory
Foundational Roles
Developed core digital marketing skills at IBM and Criteo, gaining expertise in strategy and growth consulting.
✦ Digital Strategist
✦ Growth Consultant
Market Expansion
Managed UK market accounts, honing client relationship and sales skills.
✦ Agency Account Manager
Senior Growth Strategist
Currently driving digital growth initiatives at Google, focusing on client success and revenue maximization.
✦ Digital Growth
💪🏻 Superpowers
Digital Growth Architect
Designing and executing scalable strategies for online business expansion.
✦ Leveraging Google Ads, Analytics, and Native for revenue growth.
✦ Optimizing marketing investments for maximum budget performance.
✦ Empowering teams with enhanced product and business acumen.
Cross-Platform Expertise
Mastery across diverse digital advertising and analytics platforms.
✦ Proficient in Google Ads (Search, Display, YouTube) and Analytics.
✦ Skilled in Criteo and IBM's digital strategy tools.
✦ Applying deep platform knowledge for client success.
Client Success Partner
Collaborating closely with businesses to achieve significant commercial outcomes.
✦ Focused on identifying and unlocking new revenue opportunities.
✦ Ensuring efficient and effective marketing spend.
✦ Building client capabilities for long-term scalability.
I'm excited about
✦ Connecting with innovators to explore cutting-edge digital strategies.
✦ Discovering opportunities to scale high-impact growth initiatives.
✦ Collaborating on projects that redefine market engagement.
I can help with
✦ Providing strategic guidance on scaling digital marketing efforts.
✦ Sharing best practices for optimizing ad spend and campaign performance.
✦ Offering insights into leveraging Google's suite of advertising tools.
I would love your help on
✦ Insights into emerging market trends in e-commerce.
✦ Connections with leaders in ad-tech and MarTech innovation.
✦ Discussions on sustainable business models in the digital space.