Hi, I'm Niki Hettema - EMEA Strategy & Operations, Google Marketing Solutions at Google
I thrive on leveraging future technologies like AI and Big Data to build engaging digital experiences and drive business growth. My passion lies in forging impactful solutions, especially within strategy, operations, and e-commerce, where I can orchestrate diverse teams to innovate and succeed.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Founded a startup recognized among the Top 10 Best Young Business Ventures in the Netherlands.
Drives EMEA strategy and operations for Google Marketing Solutions, focusing on advanced analytics and market growth.
Can help others by providing strategic guidance on e-commerce, digital marketing, and new technology product launches.
🚀 Career trajectory
E-commerce & Digital Entrepreneurship
Began career driving e-commerce and digital marketing initiatives, including a successful startup recognized among the Top 10 Best Young Business Ventures in the Netherlands.
✦ Entrepreneurship
✦ E-commerce
✦ Startup
Global Strategy & Insights Leadership at Google
Transitioned to global roles at Google, focusing on market insights, strategy, and operations across automotive and marketing solutions, spanning European and US markets.
✦ Strategy
✦ Marketing Solutions
✦ Global Insights
Current Role: EMEA Strategy & Operations
Currently applying extensive experience in strategy and operations to Google's Marketing Solutions in the EMEA region, based in Dublin.
✦ Strategy & Operations
✦ EMEA
✦ Google Marketing Solutions
💪🏻 Superpowers
Global E-commerce & Digital Strategy Architect
Transforming digital landscapes for market leaders
✦ Spearheaded e-commerce and digital marketing solutions across diverse industries.
✦ Managed full product cycles, from investment justification to market launch.
✦ Developed and executed integrated online strategies for Fortune 500 companies.
Cross-Functional Team Orchestrator
Unifying diverse talents for product innovation
✦ Led and motivated teams across product management, sales, and marketing.
✦ Facilitated collaboration to define product requirements and roadmaps.
✦ Ensured alignment from concept development to successful market entry.
Emerging Technology Advocate & Integrator
Pioneering user engagement with future tech
✦ Passionate about defining specifications for new and future technologies.
✦ Proven ability to build and enhance user engagement strategies.
✦ Expertise in areas like Big Data, API, and automation for enhanced solutions.
I'm excited about
✦ Discovering innovative strategies to scale digital marketing efforts.
✦ Connecting with experts in AI and machine learning for future product development.
✦ Exploring opportunities to contribute to impactful global tech initiatives.
I can help with
✦ Providing strategic guidance on e-commerce and digital marketing expansion.
✦ Sharing insights on developing and launching new technology products.
✦ Offering expertise in data-driven strategy and market analysis.
I would love your help on
✦ Identifying emerging trends in MarTech and AI for business applications.
✦ Connecting with innovators in sustainable technology and digital ethics.
✦ Finding collaborators for projects focused on digital inclusion and accessibility.