Hi, I'm Neil Barrass - Founder / Principal at Elwood Saint Consulting
I am driven by the intersection of creative storytelling and digital innovation. I thrive in dynamic environments where I can build brand ecosystems and help technologies find their voice in the APAC market.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Leveraged experience at Google Media Lab and Barclays to master large-scale digital communication strategy.
Currently operating a specialized consultancy focusing on creative direction and omni-channel marketing for wearable technology.
Possesses the capability to assist organizations in aligning their product narrative with complex regional market demands.
🚀 Career trajectory
Foundation & Communications
Started in specialized online communications and intranet management during the rapid digital evolution of the late 2000s.
✦ Online Communications
✦ Digital Infrastructure
Enterprise Strategic Leadership
Transitioned into large-scale business partnership roles at major financial institutions, honing skills in enterprise-wide collaboration.
✦ Business Strategy
✦ Stakeholder Management
Consulting & Creative Direction
Currently leading a boutique consultancy focused on high-impact digital marketing, wearable tech, and APAC-specific creative strategy.
✦ Founder
✦ Creative Director
✦ APAC Strategy
💪🏻 Superpowers
Creative Brand Architect
Transforming complex brand identities into cohesive multi-channel narratives.
✦ Develops omni-channel strategies for high-growth tech firms.
✦ Refines brand messaging to resonate specifically with APAC audiences.
✦ Leads creative direction for innovative digital and wearable products.
Digital Transformation Catalyst
Modernizing legacy communication infrastructures through strategic digital alignment.
✦ Architects scalable internal and external communication frameworks.
✦ Optimizes enterprise collaboration tools for seamless global workflows.
✦ Integrates emerging digital technologies into established corporate cultures.
Market Resonance Specialist
Applying behavioral insights to capture market share in competitive landscapes.
✦ Maps consumer behavior to actionable marketing media campaigns.
✦ Leverages deep experience from global hubs to fuel local growth.
✦ Syncs product innovation with current consumer sentiment trends.
I'm excited about
✦ Seeking to engage with forward-thinking leaders in the APAC wearable tech ecosystem.
✦ Looking to discover collaborative projects that blend creative direction with technical marketing.
✦ Aiming to build a network of innovative partners to explore the future of omni-channel experiences.
I can help with
✦ Provide expert guidance on developing and executing effective APAC market entry strategies.
✦ Offer creative direction critiques for early-stage digital marketing and wearable tech products.
✦ Advise on streamlining enterprise communication and internal collaboration workflows.
I would love your help on
✦ Seeking insights into emerging trends within global wearable tech and hardware innovation.
✦ Looking for introductions to boutique firms or founders tackling APAC digital expansion.
✦ Need advice on scaling a specialized consultancy practice within the digital media landscape.