Hi, I'm Neil Barrass - Founder / Principal at Elwood Saint Consulting
I am driven by the intersection of creative storytelling and digital innovation. I thrive in dynamic environments where I can build brand ecosystems and help technologies find their voice in the APAC market.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Leveraged experience at Google Media Lab and Barclays to master large-scale digital communication strategy.
Currently operating a specialized consultancy focusing on creative direction and omni-channel marketing for wearable technology.
Possesses the capability to assist organizations in aligning their product narrative with complex regional market demands.
🚀 Career trajectory
Foundation & Communications
Started in specialized online communications and intranet management during the rapid digital evolution of the late 2000s.
✦ Online Communications
✦ Digital Infrastructure
Enterprise Strategic Leadership
Transitioned into large-scale business partnership roles at major financial institutions, honing skills in enterprise-wide collaboration.
✦ Business Strategy
✦ Stakeholder Management
Consulting & Creative Direction
Currently leading a boutique consultancy focused on high-impact digital marketing, wearable tech, and APAC-specific creative strategy.
✦ Founder
✦ Creative Director
✦ APAC Strategy
💪🏻 Superpowers
Creative Brand Architect
Transforming complex brand identities into cohesive multi-channel narratives.
Develops omni-channel strategies for high-growth tech firms.
Refines brand messaging to resonate specifically with APAC audiences.
Leads creative direction for innovative digital and wearable products.
Digital Transformation Catalyst
Modernizing legacy communication infrastructures through strategic digital alignment.
Architects scalable internal and external communication frameworks.
Optimizes enterprise collaboration tools for seamless global workflows.
Integrates emerging digital technologies into established corporate cultures.
Market Resonance Specialist
Applying behavioral insights to capture market share in competitive landscapes.
Maps consumer behavior to actionable marketing media campaigns.
Leverages deep experience from global hubs to fuel local growth.
Syncs product innovation with current consumer sentiment trends.
I'm excited about
Seeking to engage with forward-thinking leaders in the APAC wearable tech ecosystem.
Looking to discover collaborative projects that blend creative direction with technical marketing.
Aiming to build a network of innovative partners to explore the future of omni-channel experiences.
I can help with
Provide expert guidance on developing and executing effective APAC market entry strategies.
Offer creative direction critiques for early-stage digital marketing and wearable tech products.
Advise on streamlining enterprise communication and internal collaboration workflows.
I would love your help on
Seeking insights into emerging trends within global wearable tech and hardware innovation.
Looking for introductions to boutique firms or founders tackling APAC digital expansion.
Need advice on scaling a specialized consultancy practice within the digital media landscape.