Hi, I'm Navjot Singh Rai - Growth Lead at Lenskart.com
I thrive on engineering high-impact digital strategies to scale D2C brands. My passion is blending performance marketing with data-driven approaches to unlock significant revenue and conversion growth. I excel where innovation meets execution.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led impactful digital strategies at major companies including Google and TikTok.
Currently drives business growth and full-funnel optimization as Growth Lead at Lenskart.com.
Can help others by offering strategic guidance on optimizing digital funnels and scaling D2C brands.
🚀 Career trajectory
Foundation in Hospitality & Sales
Began career with foundational roles in the hospitality sector and ad sales, building early client-facing and business development skills.
✦ Ad Sales
✦ Customer Service
Tech & Digital Marketing Acumen
Transitioned into digital marketing and business development at Google, honing expertise in online advertising and strategy.
✦ Google Ads
✦ Digital Marketing
✦ Business Development
Scaling D2C Brands
Focused on driving growth for D2C brands like Wow Skin Science and Lenskart, applying advanced performance marketing and product-led strategies.
✦ E-Commerce
✦ D2C Growth
✦ Performance Marketing
Current Growth Leadership
Currently leading strategic growth initiatives at Lenskart, focusing on full-funnel optimization and revenue expansion.
✦ Growth Lead
✦ Strategy
✦ Revenue Growth
💪🏻 Superpowers
Digital Growth Architect
Transforming business objectives into scalable digital strategies.
Drove 90% conversion rate improvement and 150% ROAS increase.
Specializes in full-funnel optimization and cost efficiency.
Expertise in D2C brand scaling and product-led growth.
Performance Marketing Maestro
Leveraging data to maximize ad spend and customer lifetime value.
Deep understanding of PPC, YouTube advertising, and online marketing.
Skilled in customer lifecycle management and CRM.
Focuses on revenue analysis and achieving high ROI.
Cross-Functional Collaborator
Bridging marketing, product, and business development for unified growth.
Experience across major tech and e-commerce platforms.
Adept at translating market research into actionable strategies.
Proven ability in business development and sales initiatives.
I'm excited about
Exploring innovative growth frameworks for emerging tech companies.
Connecting with leaders to share insights on scaling digital businesses.
Identifying potential collaborations for disruptive D2C ventures.
I can help with
Offer strategic guidance on optimizing digital marketing funnels.
Share best practices for scaling e-commerce brands effectively.
Provide insights into performance marketing and customer lifecycle strategies.
I would love your help on
Recommendations for cutting-edge marketing technologies.
Connections with venture capitalists focused on D2C.
Insights into new market expansion opportunities.