Hi, I'm Navjot Singh Rai - Growth Lead at Lenskart.com
I thrive on engineering high-impact digital strategies to scale D2C brands. My passion is blending performance marketing with data-driven approaches to unlock significant revenue and conversion growth. I excel where innovation meets execution.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led impactful digital strategies at major companies including Google and TikTok.
Currently drives business growth and full-funnel optimization as Growth Lead at Lenskart.com.
Can help others by offering strategic guidance on optimizing digital funnels and scaling D2C brands.
🚀 Career trajectory
Foundation in Hospitality & Sales
Began career with foundational roles in the hospitality sector and ad sales, building early client-facing and business development skills.
✦ Ad Sales
✦ Customer Service
Tech & Digital Marketing Acumen
Transitioned into digital marketing and business development at Google, honing expertise in online advertising and strategy.
✦ Google Ads
✦ Digital Marketing
✦ Business Development
Scaling D2C Brands
Focused on driving growth for D2C brands like Wow Skin Science and Lenskart, applying advanced performance marketing and product-led strategies.
✦ E-Commerce
✦ D2C Growth
✦ Performance Marketing
Current Growth Leadership
Currently leading strategic growth initiatives at Lenskart, focusing on full-funnel optimization and revenue expansion.
✦ Growth Lead
✦ Strategy
✦ Revenue Growth
💪🏻 Superpowers
Digital Growth Architect
Transforming business objectives into scalable digital strategies.
✦ Drove 90% conversion rate improvement and 150% ROAS increase.
✦ Specializes in full-funnel optimization and cost efficiency.
✦ Expertise in D2C brand scaling and product-led growth.
Performance Marketing Maestro
Leveraging data to maximize ad spend and customer lifetime value.
✦ Deep understanding of PPC, YouTube advertising, and online marketing.
✦ Skilled in customer lifecycle management and CRM.
✦ Focuses on revenue analysis and achieving high ROI.
Cross-Functional Collaborator
Bridging marketing, product, and business development for unified growth.
✦ Experience across major tech and e-commerce platforms.
✦ Adept at translating market research into actionable strategies.
✦ Proven ability in business development and sales initiatives.
I'm excited about
✦ Exploring innovative growth frameworks for emerging tech companies.
✦ Connecting with leaders to share insights on scaling digital businesses.
✦ Identifying potential collaborations for disruptive D2C ventures.
I can help with
✦ Offer strategic guidance on optimizing digital marketing funnels.
✦ Share best practices for scaling e-commerce brands effectively.
✦ Provide insights into performance marketing and customer lifecycle strategies.
I would love your help on
✦ Recommendations for cutting-edge marketing technologies.
✦ Connections with venture capitalists focused on D2C.
✦ Insights into new market expansion opportunities.