Hi, I'm Marco Lanzetta - Automotive x Tech | GTM & Product Strategy Executive | AI, Cloud & Innovation Leadership | Driving Innovation & Growth Across EMEA
I thrive at the intersection of automotive and technology, driving innovation in AI, cloud, and connected cars. My passion is translating complex tech into market-ready solutions that shape the future of mobility. I excel in strategic leadership and building high-performing teams.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Interned at Nissan Motor Corporation and served as a Product Manager at Kia Motors Europe.
Currently driving the Go-To-Market strategy for Automotive AI at Google Cloud in EMEA.
Can help others by offering insights on AI/cloud strategies for automotive and connected vehicle products.
🚀 Career trajectory
Foundation in Automotive Product
Began career with product leadership roles in the automotive sector, focusing on connected car services and innovation at Kia Motors Europe.
✦ Product Management
✦ Connected Cars
✦ Kia Motors
Scaling Cloud Solutions in Tech
Transitioned to driving cloud pipeline and strategy at Oracle, applying technology expertise to the automotive and manufacturing industries.
✦ Cloud Computing
✦ Go-To-Market
✦ Oracle
Leading Automotive AI at Google
Currently driving the Go-To-Market strategy for Automotive AI at Google Cloud, focusing on innovation and client success in EMEA.
✦ AI
✦ Google Cloud
✦ Automotive
💪🏻 Superpowers
Automotive AI Go-To-Market Leader
Driving AI adoption in the automotive sector
Positioning AI agents and data platforms for EMEA automotive clients.
Expertise in cloud and AI solutions for connected vehicles.
Bridging innovation and commercialization in mobility.
Product & Innovation Architect
Transforming automotive products with technology
Launched connected car services and established new entities (KIA Connect GmbH).
Led product strategy and development for software-defined vehicles.
Shaping future-ready mobility solutions with deep tech understanding.
Global Growth Strategist
Scaling businesses across automotive and tech
Drove over €16M in cloud pipeline at Oracle through strategic initiatives.
Extensive experience in go-to-market execution across EMEA, Asia, and North America.
Proven ability to build and scale complex ideas into real-world impact.
I'm excited about
Exploring strategic partnerships in automotive AI and cloud solutions.
Seeking to connect with innovators shaping the future of mobility.
Looking to contribute to discussions on digital transformation in the automotive sector.
I can help with
Offer insights on go-to-market strategies for AI and cloud products in automotive.
Provide guidance on product development for connected and software-defined vehicles.
Share expertise on scaling technology solutions across global markets.
I would love your help on
Identify emerging trends in automotive technology adoption.
Connect with leaders in OEM innovation departments.
Find collaborators for next-generation mobility solutions.