Hi, I'm Michelle Braun - Head of Product GTM, Data Connections (EMEA) at TikTok
I am passionate about building products that cross borders and connect deeply with people. I thrive in high-speed, international environments where I can bridge global product visions with local execution.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Successfully scaled commercial operations and GTM strategies across 25+ EMEA markets while at Google and TikTok.
Currently leads high-stakes product GTM and commerce initiatives, driving regional growth for global digital platforms.
Can provide expert guidance on building high-performance sales teams and bridging global product strategy with local execution.
🚀 Career trajectory
Foundational Growth
Built international expertise through deep immersion in travel and hospitality, setting the stage for big-tech product leadership.
✦ International Business
✦ Market Expansion
Big Tech Scaling
Advanced into senior leadership roles at Google, mastering the art of data-driven growth and stakeholder influence.
✦ Product Operations
✦ Google Ads Expertise
Current Strategic Influence
Leading product GTM and commerce strategy at TikTok, balancing complex stakeholder management with regional sales leadership.
✦ Product GTM
✦ Commercial Strategy
💪🏻 Superpowers
Cross-Market Scalability Expert
Navigating complex cultural and regional nuances for product success.
✦ Led GTM strategy across 25+ distinct EMEA markets.
✦ Translated global roadmaps into localized execution frameworks.
Revenue Team Architect
Building and coaching high-impact sales organizations.
✦ Mentored 500+ sales professionals across multiple high-growth companies.
✦ Constructed and scaled account management teams for regional impact.
Commercial Product Storyteller
Synthesizing product value for executive stakeholders and clients.
✦ Represented flagship products in high-stakes client immersions.
✦ Aligned executive-level strategy with tangible ground-level commercial outcomes.
I'm excited about
✦ Exploring cross-industry synergies between established tech giants and emerging startups.
✦ Connecting with leaders who prioritize local insights in global product development.
✦ Identifying collaborative opportunities to push the boundaries of product marketing innovation.
I can help with
✦ Advising early-stage founders on building lean, effective GTM frameworks.
✦ Coaching emerging product leaders on navigating cross-functional stakeholder dynamics.
✦ Sharing tactical frameworks for scaling sales operations in highly competitive markets.
I would love your help on
✦ Gaining perspectives on integrating AI tools into traditional product marketing roadmaps.
✦ Connecting with senior peers navigating similar rapid-growth organizational transitions.
✦ Exploring advanced methodologies for measuring ROI in complex, global product launches.