Hi, I'm Mohammad Awadalla - Creative Lead and Entrepreneur
I thrive on translating complex AI into exciting, relatable customer experiences, bridging the gap between sci-fi concepts and "whoa, that's cool." My passion lies in crafting resonant brand journeys, especially where innovative tech meets real-world impact. I love connecting with leaders shaping the future.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Served as UX Lead and Creative Lead at Google, shaping AI retail experiences and product narratives.
Founded Everest Ops and leads copywriting strategy for Lingo, demonstrating entrepreneurial brand leadership.
Can help others by crafting compelling narratives for complex AI products and guiding UX/brand voice development.
🚀 Career trajectory
Foundation in Copywriting & Marketing
Began career honing core copywriting and marketing skills at Google.
✦ Copywriting
✦ Digital Marketing
Elevated to UX Leadership & AI Focus
Transitioned to UX Lead and Creative Lead roles, specializing in AI product storytelling for Google's retail initiatives.
✦ UX Lead
✦ AI
✦ Retail
Entrepreneurial Ventures & Brand Leadership
Launched personal ventures (Everest Ops) and took on Head of Copy role, applying broad brand and entrepreneurial expertise.
✦ Entrepreneurship
✦ Brand Strategy
✦ Content
💪🏻 Superpowers
AI Storyteller for Real-World Impact
Translating advanced AI into accessible and engaging customer narratives.
✦ Shaped the voice and product stories for Google's AI retail experiences.
✦ Developed demos that demystified complex AI features for broad audiences.
✦ Focused on making AI relatable and exciting for everyday users.
Entrepreneurial Brand Architect
Building and leading brands with a focus on clear, resonant messaging.
✦ Founded and operate Everest Ops, demonstrating entrepreneurial drive.
✦ Currently lead copywriting strategy for Lingo, shaping its brand voice.
✦ Combines corporate innovation experience with startup agility.
User-Centric Experience Designer
Creating intuitive and delightful product interactions through UX leadership.
✦ Served as UX Lead at Google, focusing on user journey design.
✦ Integrated storytelling with UX to enhance product understanding.
✦ Ensured AI features were not just functional but also user-friendly.
I'm excited about
✦ Discovering new collaborators who are passionate about innovative technologies.
✦ Finding opportunities to share insights on AI's impact on consumer experiences.
✦ Connecting with founders and leaders shaping the future of retail and tech.
I can help with
✦ Offer expertise in crafting compelling narratives for complex products.
✦ Provide strategic guidance on UX and brand voice development.
✦ Share insights on bridging the gap between AI and consumer understanding.
I would love your help on
✦ Identifying strategic partners for future Lingo growth initiatives.
✦ Connecting with innovators in the AI and user experience space.
✦ Exploring co-founder opportunities for ambitious new ventures.