Hi, I'm Maura Daly-Piil - Founder & Independent Consultant at Ad Veritas LLC
I'm driven by building trust and transparency in digital advertising. With extensive experience, including at Google, I thrive on architecting responsible media strategies and guiding brands to ensure their messages reach audiences safely and effectively.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Pioneered responsible media initiatives at Google, establishing industry standards for brand safety.
Currently founded Ad Veritas LLC, empowering brands with expert guidance on responsible media practices.
Can help others by providing strategic frameworks for navigating complex digital media ecosystems safely.
🚀 Career trajectory
Early Career Foundations
Began in media planning and buying roles at agencies like Starcom and Mediacom, building a strong grasp of advertising fundamentals.
✦ Media Planning
✦ Media Buying
✦ Agency Experience
Google's Brand Safety Pioneer
Led Responsible Media efforts, focusing on Brand Safety & Suitability, defining industry standards and strategic growth.
✦ Brand Safety
✦ Digital Media
✦ Google Alum
Independent Consultancy
Founded Ad Veritas LLC to offer specialized consulting, applying extensive experience to guide brands in responsible media practices.
✦ Independent Consultant
✦ Brand Safety
✦ Strategic Guidance
💪🏻 Superpowers
Brand Safety Architect
Designing secure digital media strategies
✦ Expert in establishing brand safety and suitability protocols.
✦ Proven ability to mitigate risks in complex digital ecosystems.
✦ Develops frameworks for responsible media investment.
Strategic GTM Leader
Driving market entry and growth
✦ 18+ years crafting and executing digital media strategies.
✦ Specializes in go-to-market planning and sales leadership.
✦ Experienced in navigating the advertising technology landscape.
Digital Media Visionary
Transforming advertising for the future
✦ Pioneered responsible media initiatives at Google.
✦ Leverages deep understanding of digital advertising channels.
✦ Translates complex media challenges into actionable solutions.
I'm excited about
✦ Connecting with innovators shaping the future of responsible advertising.
✦ Exploring new technologies and strategies for enhancing brand safety.
✦ Collaborating on solutions to address evolving digital media challenges.
I can help with
✦ Provide expert guidance on brand safety and suitability frameworks.
✦ Offer strategic insights for effective digital media go-to-market plans.
✦ Help navigate complex advertising ecosystems for risk mitigation.
I would love your help on
✦ Insights into emerging consumer trust issues in digital spaces.
✦ Connections with cutting-edge ad tech companies focused on transparency.
✦ Discussions on best practices for global brand suitability standards.