Hi, I'm Mark McMaster - Sales and GTM Strategy Leader | ex-Snap, Google, Startup Advisor/Founder
I thrive on building and scaling businesses, transforming complex market challenges into actionable GTM strategies. My passion lies in driving growth through strategic partnerships and innovative sales leadership, particularly within the digital and tech landscape.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Drove social media advertising revenue for major clients at Google.
Currently advises startups on Go-to-Market strategy and partnerships.
Can help others scale revenue through expert GTM and sales leadership.
🚀 Career trajectory
Foundational Sales & Marketing
Began career building foundational skills in marketing and advertising across major agencies.
✦ Advertising
✦ Marketing
✦ Omnicom
Scaling Social & Digital at Scale
Led large client sales and industry strategies for social media at Google, driving significant revenue.
✦ Social Media
✦ Large Client Sales
✦ Digital Marketing
Startup & GTM Leadership
Transitioned to advising and leading GTM strategy and sales for startups, focusing on growth and partnerships.
✦ Startup Advisor
✦ Go-to-Market Strategy
✦ Partnerships
✦ Sales Leadership
💪🏻 Superpowers
GTM Strategy Architect
Designing and executing scalable go-to-market strategies.
✦ Developed GTM plans for new product launches and market entries.
✦ Optimized sales processes to enhance customer acquisition and retention.
✦ Leveraged market analysis to identify growth opportunities.
Partnership & Revenue Driver
Forging strategic alliances to boost revenue and market reach.
✦ Secured key partnerships to expand service offerings.
✦ Managed and grew relationships with large enterprise clients.
✦ Led sales teams focused on performance marketing solutions.
Digital Marketing Innovator
Pioneering digital strategies across social and performance channels.
✦ Headed social industry sales for major advertisers at Google.
✦ Managed sales strategies for performance marketing solutions.
✦ Advised startups on brand partnerships and monetization.
I'm excited about
✦ Connecting with founders and leaders building innovative solutions.
✦ Exploring emerging GTM strategies in the digital space.
✦ Discovering opportunities for strategic partnerships and collaborations.
I can help with
✦ Provide strategic guidance on GTM planning and execution.
✦ Offer expertise in scaling sales teams and optimizing performance marketing.
✦ Share insights on building and leveraging brand partnerships.
I would love your help on
✦ Insights into cutting-edge monetization models for digital platforms.
✦ Introductions to VCs focused on early-stage SaaS companies.
✦ Feedback on novel partnership structures in emerging tech sectors.