Hi, I'm Marcus Andrews - VP of Marketing at Conveyor
I'm passionate about using narrative to transform businesses and drive market adoption. I thrive on building impactful go-to-market strategies and leading marketing teams to launch innovative products.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led product marketing teams at Pendo and HubSpot, scaling growth.
Architects go-to-market strategies and product narratives as Head of Marketing at Conveyor.
Can help others by crafting compelling product stories and market entry strategies.
🚀 Career trajectory
Startup Foundation
Grew Wildfire from inception to acquisition by Google, gaining early experience in a high-growth tech environment.
✦ Startup Growth
✦ Acquisition
Google Innovation Hub
Developed strategic value and SMB solutions at Google, contributing to large-scale market strategies.
✦ Tech Giant
✦ Strategic Planning
Product Marketing Leadership
Led product marketing initiatives at Pendo and HubSpot, specializing in go-to-market strategy and product launches.
✦ SaaS Marketing
✦ Product Launch
Narrative and Marketing Leadership
Currently shaping marketing strategy and narrative design as Head of Marketing at Conveyor.
✦ Narrative Design
✦ Marketing Leadership
💪🏻 Superpowers
Mastering Product Narrative
Crafting compelling stories that resonate with customers and drive market adoption.
Author of 'Narrative Design for Business'.
Pioneered narrative design to replace traditional positioning.
Develops go-to-market strategies grounded in story.
Growth Engine Architect
Proven ability to scale products and marketing functions from startup to enterprise.
Scaled Wildfire through acquisition by Google.
Led product marketing teams at Pendo and HubSpot.
Drives product launches and market penetration.
Community Catalyst
Fosters knowledge sharing and community building in the product marketing space.
Co-creator and host of 'The Product Marketing Experts' podcast.
Regularly writes about marketing trends and craft.
Engages actively with the product marketing community.
I'm excited about
Exploring innovative marketing strategies at the intersection of AI and narrative.
Connecting with leaders focused on disruptive technologies and market-building.
Finding collaborators passionate about shaping the future of business communication.
I can help with
Share insights on building a strong product narrative and go-to-market strategy.
Offer guidance on scaling marketing functions in fast-growing companies.
Provide perspectives on the evolving landscape of AI in marketing.
I would love your help on
Discovering emerging trends in AI-driven customer engagement.
Connecting with founders building innovative B2B SaaS products.
Finding experts in decentralized marketing technologies.