Hi, I'm Marcus Andrews - VP of Marketing at Conveyor
I'm passionate about using narrative to transform businesses and drive market adoption. I thrive on building impactful go-to-market strategies and leading marketing teams to launch innovative products.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led product marketing teams at Pendo and HubSpot, scaling growth.
Architects go-to-market strategies and product narratives as Head of Marketing at Conveyor.
Can help others by crafting compelling product stories and market entry strategies.
🚀 Career trajectory
Startup Foundation
Grew Wildfire from inception to acquisition by Google, gaining early experience in a high-growth tech environment.
✦ Startup Growth
✦ Acquisition
Google Innovation Hub
Developed strategic value and SMB solutions at Google, contributing to large-scale market strategies.
✦ Tech Giant
✦ Strategic Planning
Product Marketing Leadership
Led product marketing initiatives at Pendo and HubSpot, specializing in go-to-market strategy and product launches.
✦ SaaS Marketing
✦ Product Launch
Narrative and Marketing Leadership
Currently shaping marketing strategy and narrative design as Head of Marketing at Conveyor.
✦ Narrative Design
✦ Marketing Leadership
💪🏻 Superpowers
Mastering Product Narrative
Crafting compelling stories that resonate with customers and drive market adoption.
✦ Author of 'Narrative Design for Business'.
✦ Pioneered narrative design to replace traditional positioning.
✦ Develops go-to-market strategies grounded in story.
Growth Engine Architect
Proven ability to scale products and marketing functions from startup to enterprise.
✦ Scaled Wildfire through acquisition by Google.
✦ Led product marketing teams at Pendo and HubSpot.
✦ Drives product launches and market penetration.
Community Catalyst
Fosters knowledge sharing and community building in the product marketing space.
✦ Co-creator and host of 'The Product Marketing Experts' podcast.
✦ Regularly writes about marketing trends and craft.
✦ Engages actively with the product marketing community.
I'm excited about
✦ Exploring innovative marketing strategies at the intersection of AI and narrative.
✦ Connecting with leaders focused on disruptive technologies and market-building.
✦ Finding collaborators passionate about shaping the future of business communication.
I can help with
✦ Share insights on building a strong product narrative and go-to-market strategy.
✦ Offer guidance on scaling marketing functions in fast-growing companies.
✦ Provide perspectives on the evolving landscape of AI in marketing.
I would love your help on
✦ Discovering emerging trends in AI-driven customer engagement.
✦ Connecting with founders building innovative B2B SaaS products.
✦ Finding experts in decentralized marketing technologies.