
I am passionate about the intersection of data and digital storytelling. I thrive in fast-paced environments where I can build bridges between complex media technology and tangible brand performance for clients.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Leveraged extensive tenure at Google to master channel partner management and retail business strategy.
Currently leads high-stakes CPG sales initiatives at a major social media platform to drive regional revenue growth.
Can help organizations optimize complex digital monetization strategies and elevate their commercial negotiation capabilities.
🚀 Career trajectory
Foundational Media Expert
Established core media buying and digital analytics expertise within agency environments like Leo Burnett.
✦ Agency Background
✦ Media Planning
Global Tech Strategist
Scaled channel partnerships and retail business growth as a key executive during a multi-year tenure at Google.
✦ Big Tech Experience
✦ Retail Strategy
Market Expansion Leader
Currently driving CPG sales and regional revenue growth at Kwai within the competitive Brazilian digital ecosystem.
✦ Sales Leadership
✦ Market Expansion
💪🏻 Superpowers
Revenue Growth Architect
Driving monetization through deep analytical rigor
✦ Architected high-impact monetization strategies for global digital publishers.
✦ Optimized ad revenue through precise data analysis and A/B testing.
✦ Managed complex marketing budgets for high-growth retail and CPG clients.
C-Suite Relationship Builder
Fostering strategic partnerships at the executive level
✦ Negotiated multi-million dollar deals with key market stakeholders.
✦ Facilitated high-level communication workshops for diverse cross-functional teams.
✦ Built lasting brand partnerships rooted in mutual long-term value.
Digital Transformation Expert
Navigating the evolution of mobile and programmatic media
✦ Pioneered programmatic ad buying across mobile and digital TV.
✦ Scaled digital presence by bridging offline branding with online performance.
✦ Adapted commercial operations to shifting consumer behaviors in digital media.
I'm excited about
✦ Seeking opportunities to collaborate on large-scale digital transformation initiatives.
✦ Looking to engage with global industry leaders in emerging media markets.
✦ Aiming to share insights on revenue optimization within the creator economy.
I can help with
✦ Mentoring junior talent in navigating complex digital advertising career paths.
✦ Advising startups on building scalable sales operations from the ground up.
✦ Providing expert perspectives on publisher monetization and media buying strategies.
I would love your help on
✦ Connecting with peers specializing in international media market expansion.
✦ Discovering emerging professional communities focused on future-of-work trends.
✦ Gaining feedback on navigating leadership transitions within fast-paced tech environments.