Hi, I'm Luiza Borba - Play Store, GTM Operations Manager at Google Play
I thrive on optimizing complex operations and crafting impactful Go-to-Market strategies within the tech landscape. My passion lies in transforming processes and leading cross-functional teams to achieve ambitious goals, especially in dynamic environments like Google Play.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led operational efficiency initiatives for Google Search, demonstrating extensive experience.
Currently manages Go-to-Market operations for Google Play, driving strategic execution.
Can help others by sharing best practices for optimizing processes and scaling GTM strategy.
🚀 Career trajectory
Early Career Foundations
Began with research at the Institute for Applied Economic Research, building analytical skills.
✦ Research
✦ Analysis
Account Management Growth
Served as an Account Executive at Google, developing client relationship and sales expertise.
✦ Account Management
✦ Sales
✦ Client Relations
Operational Leadership at Google
Progressed to Global Operations Efficiency Lead in Google Search, then to GTM Operations Manager for Google Play, focusing on efficiency and strategy.
✦ Operations Management
✦ Process Improvement
✦ Strategic Planning
✦ Go-to-Market
💪🏻 Superpowers
Operational Excellence Architect
Transforming processes for peak efficiency and strategic impact.
✦ Steer cross-functional teams toward optimal program management.
✦ Implement agile operations and process improvements.
✦ Drive efficiency in Go-to-Market strategies.
Strategic Growth Catalyst
Leveraging business insights for impactful GTM strategies.
✦ Develop and execute Go-to-Market operations.
✦ Utilize strategic planning for business growth.
✦ Analyze business insights for informed decision-making.
Cross-Functional Collaboration Leader
Building bridges between teams for unified project success.
✦ Lead diverse teams towards shared objectives.
✦ Foster strategic partnerships for project success.
✦ Ensure seamless execution through effective communication.
I'm excited about
✦ Discovering innovative approaches to operational challenges.
✦ Connecting with professionals who are shaping the future of tech.
✦ Exploring opportunities to leverage strategic operations for new ventures.
I can help with
✦ Share best practices for Go-to-Market operations efficiency.
✦ Advise on transforming complex processes within large organizations.
✦ Provide insights on scaling operations in the digital space.
I would love your help on
✦ Ideas on emerging trends in mobile commerce and app store strategy.
✦ Introductions to leaders in product marketing and international expansion.
✦ Guidance on navigating early-stage startup growth challenges.