Hi, I'm Luiza Borba - Play Store, GTM Operations Manager at Google Play
I thrive on optimizing complex operations and crafting impactful Go-to-Market strategies within the tech landscape. My passion lies in transforming processes and leading cross-functional teams to achieve ambitious goals, especially in dynamic environments like Google Play.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led operational efficiency initiatives for Google Search, demonstrating extensive experience.
Currently manages Go-to-Market operations for Google Play, driving strategic execution.
Can help others by sharing best practices for optimizing processes and scaling GTM strategy.
🚀 Career trajectory
Early Career Foundations
Began with research at the Institute for Applied Economic Research, building analytical skills.
✦ Research
✦ Analysis
Account Management Growth
Served as an Account Executive at Google, developing client relationship and sales expertise.
✦ Account Management
✦ Sales
✦ Client Relations
Operational Leadership at Google
Progressed to Global Operations Efficiency Lead in Google Search, then to GTM Operations Manager for Google Play, focusing on efficiency and strategy.
✦ Operations Management
✦ Process Improvement
✦ Strategic Planning
✦ Go-to-Market
💪🏻 Superpowers
Operational Excellence Architect
Transforming processes for peak efficiency and strategic impact.
Steer cross-functional teams toward optimal program management.
Implement agile operations and process improvements.
Drive efficiency in Go-to-Market strategies.
Strategic Growth Catalyst
Leveraging business insights for impactful GTM strategies.
Develop and execute Go-to-Market operations.
Utilize strategic planning for business growth.
Analyze business insights for informed decision-making.
Cross-Functional Collaboration Leader
Building bridges between teams for unified project success.
Lead diverse teams towards shared objectives.
Foster strategic partnerships for project success.
Ensure seamless execution through effective communication.
I'm excited about
Discovering innovative approaches to operational challenges.
Connecting with professionals who are shaping the future of tech.
Exploring opportunities to leverage strategic operations for new ventures.
I can help with
Share best practices for Go-to-Market operations efficiency.
Advise on transforming complex processes within large organizations.
Provide insights on scaling operations in the digital space.
I would love your help on
Ideas on emerging trends in mobile commerce and app store strategy.
Introductions to leaders in product marketing and international expansion.
Guidance on navigating early-stage startup growth challenges.