Hi, I'm Laura Neiswander - UX Researcher at Google
I thrive on uncovering deep user insights to shape product strategy, blending qualitative and quantitative methods. My passion is translating complex user behaviors into actionable recommendations that drive innovation, especially within large tech organizations where I can scale impact.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Interned at Mercedes-Benz R&D, gaining foundational experience in automotive UX research.
Currently shaping product strategy at Google as a UXR Manager, leading impactful research initiatives.
Can help others by providing expert guidance on user research methodologies and UX strategy in tech.
🚀 Career trajectory
Foundational Research at Mercedes-Benz
Began as an intern, progressing to a UX Research Manager, honing skills in automotive user research and customer insights.
✦ Intern
✦ UX Research Manager
✦ Automotive
Transition to Tech Leadership
Moved to Google as a UX Researcher, applying deep research expertise to a new industry and scaling impact.
✦ UX Researcher
✦ Tech
✦ User Experience
Current Role: UXR Manager at Google
Leading UXR initiatives, driving product strategy through user-centered methodologies, and mentoring research teams.
✦ UXR Manager
✦ Product Strategy
✦ Team Leadership
💪🏻 Superpowers
Human-Centered Product Visionary
Translating user needs into tangible product roadmaps.
✦ Pioneered automotive UX research, defining user interaction paradigms.
✦ Currently shaping user experiences at Google through rigorous UXR.
✦ Expert in ethnographic interviews and field studies for deep insights.
Quantitative & Qualitative Research Maestro
Mastering diverse methodologies for comprehensive understanding.
✦ Skilled in SPSS, MAXQDA, and Classical Test Theory for data analysis.
✦ Proficient in questionnaire design and usability testing.
✦ Experience with advanced techniques like eye-tracking and classical test theory.
Cross-Industry Innovation Driver
Bridging automotive and tech to foster unique solutions.
✦ Transitioned from UX Research Manager at Mercedes-Benz to Google.
✦ Applied user-centric principles across different product domains.
✦ Leverages diverse experience to bring fresh perspectives.
I'm excited about
✦ Connecting with leaders in AI and machine learning to explore future UX applications.
✦ Discovering novel approaches to qualitative data analysis and synthesis.
✦ Finding collaborators for early-stage product research in emerging tech.
I can help with
✦ Providing expert guidance on user research methodologies for product development.
✦ Sharing insights on effective UX strategy within large tech organizations.
✦ Offering perspectives on navigating career transitions between industries.
I would love your help on
✦ Insights into emerging trends in human-computer interaction.
✦ Introductions to startups focusing on generative AI for user research.
✦ Recommendations for advanced statistical modeling techniques.