Hi, I'm LaToya Mullings - Senior Vice President, Global Partnerships at Better Business Bureau
I am fueled by the power of connection and the art of scaling influence. I thrive in complex environments where media meets technology, helping organizations find their voice and build lasting impact.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led North America News Lab operations and product marketing during tenure at Google.
Currently directs global partnerships for a major business advocacy organization while operating a consulting practice.
Provides high-level strategic guidance on partnership development, brand storytelling, and organizational ecosystem growth.
🚀 Career trajectory
Foundations in Communication
Established deep roots in media and communication theory via academic and early-career teaching roles.
✦ Academic Pedagogy
✦ Strategic Communications
Platform Leadership
Scaled news and product marketing ecosystems at Google, shaping industry standards for digital media.
✦ Product Marketing
✦ News Lab Innovation
Executive Influence
Currently leading global partnerships and business ventures while operating an independent advisory firm.
✦ Executive Leadership
✦ Founder
💪🏻 Superpowers
Ecosystem Orchestration
Connecting disparate stakeholders to drive institutional influence.
Architecting global partnership frameworks for large-scale media organizations.
Bridging technology and public trust to create meaningful market impact.
Aligning corporate strategy with complex stakeholder communication goals.
Narrative Innovation
Transforming brand identity into industry-leading authority.
Designing product marketing initiatives that clarify complex digital offerings.
Developing long-term communication strategies that resonate across media sectors.
Elevating brand presence through intentional outreach and authentic storytelling.
Human-Centric Mentorship
Empowering professional growth through coaching and development.
Fostering team excellence in dynamic, high-pressure environments.
Teaching communication principles to bridge academic theory and professional practice.
Driving team performance through inclusive and transparent leadership.
I'm excited about
Exploring strategic synergies with leaders in the intersection of AI and digital media.
Connecting with mission-driven organizations to scale impact through collaborative partnership models.
Engaging with a curated community of innovators to exchange insights on the future of media.
I can help with
Advising emerging leaders on navigating complex corporate partnerships and ecosystem strategy.
Coaching teams on refining their brand narrative and professional communication effectiveness.
Mentoring startups on integrating business development with authentic public-facing influence.
I would love your help on
Gaining fresh perspectives on navigating executive-level transitions within mission-driven industries.
Accessing cross-sector networking opportunities to deepen knowledge of emerging technology markets.
Exploring partnerships for Imagine Reality that emphasize innovation and societal contribution.