I bridge technology and brand narratives, blending creative direction with AI strategy. I thrive on transforming complex innovations into engaging stories, particularly where AI meets consumer electronics and fashion.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led creative strategy for Google Devices & Services and Amazon Fashion.
Shaped voice and persona for Samsung Bixby and Amazon Alexa.
Can help others by crafting compelling brand narratives for technological products.
🚀 Career trajectory
Editorial Roots
Began in fashion and editorial at Condé Nast, mastering content creation and publication.
✦ Journalism
✦ Editing
✦ Magazines
E-commerce Innovation
Transitioned to Amazon, applying creative and marketing skills to fashion and device launches.
✦ E-commerce
✦ Content Marketing
✦ Brand Development
AI & Tech Pioneer
Focused on emerging technologies, defining AI voice and creative strategy at Samsung and Google.
✦ AI Strategy
✦ Conversation Design
✦ Creative Direction
Strategic Freelance Consultant
Applying extensive experience to guide Google Ads creative strategy as a consultant.
✦ Creative Strategy
✦ Freelance
✦ Digital Marketing
💪🏻 Superpowers
AI Voice Architect
Designing conversational personalities for intelligent systems.
✦ Shaped voice and persona for Samsung Bixby and Amazon Alexa.
✦ Translated technical capabilities into natural, engaging dialogue.
✦ Ensured brand consistency across AI interactions.
Brand Storyteller for Tech & Fashion
Translating complex products into compelling brand narratives.
✦ Led creative strategy for Google Devices & Services and Amazon Fashion.
✦ Developed integrated campaigns for product launches and refreshes.
✦ Unified brand identity across diverse market segments.
Metrics-Driven Creative Director
Optimizing creative output for tangible business outcomes.
✦ Managed creative teams to deliver measurable campaign results.
✦ Leveraged data to refine content strategy and improve engagement.
✦ Presented creative solutions to executive leadership.
I'm excited about
✦ Connecting with innovators shaping the future of AI and creative technology.
✦ Exploring collaborations on cutting-edge projects with global impact.
✦ Discovering new communities focused on emerging tech and brand strategy.
I can help with
✦ Crafting compelling brand narratives for complex technological products.
✦ Developing unique voice and persona guidelines for AI-driven experiences.
✦ Providing strategic creative direction to elevate marketing campaigns.
I would love your help on
✦ Identifying emerging trends in human-computer interaction and AI.
✦ Connecting with leaders in the AI ethics and responsible technology space.
✦ Exploring opportunities at the intersection of creative industries and AI.