I bridge technology and brand narratives, blending creative direction with AI strategy. I thrive on transforming complex innovations into engaging stories, particularly where AI meets consumer electronics and fashion.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led creative strategy for Google Devices & Services and Amazon Fashion.
Shaped voice and persona for Samsung Bixby and Amazon Alexa.
Can help others by crafting compelling brand narratives for technological products.
🚀 Career trajectory
Editorial Roots
Began in fashion and editorial at Condé Nast, mastering content creation and publication.
✦ Journalism
✦ Editing
✦ Magazines
E-commerce Innovation
Transitioned to Amazon, applying creative and marketing skills to fashion and device launches.
✦ E-commerce
✦ Content Marketing
✦ Brand Development
AI & Tech Pioneer
Focused on emerging technologies, defining AI voice and creative strategy at Samsung and Google.
✦ AI Strategy
✦ Conversation Design
✦ Creative Direction
Strategic Freelance Consultant
Applying extensive experience to guide Google Ads creative strategy as a consultant.
✦ Creative Strategy
✦ Freelance
✦ Digital Marketing
💪🏻 Superpowers
AI Voice Architect
Designing conversational personalities for intelligent systems.
Shaped voice and persona for Samsung Bixby and Amazon Alexa.
Translated technical capabilities into natural, engaging dialogue.
Ensured brand consistency across AI interactions.
Brand Storyteller for Tech & Fashion
Translating complex products into compelling brand narratives.
Led creative strategy for Google Devices & Services and Amazon Fashion.
Developed integrated campaigns for product launches and refreshes.
Unified brand identity across diverse market segments.
Metrics-Driven Creative Director
Optimizing creative output for tangible business outcomes.
Managed creative teams to deliver measurable campaign results.
Leveraged data to refine content strategy and improve engagement.
Presented creative solutions to executive leadership.
I'm excited about
Connecting with innovators shaping the future of AI and creative technology.
Exploring collaborations on cutting-edge projects with global impact.
Discovering new communities focused on emerging tech and brand strategy.
I can help with
Crafting compelling brand narratives for complex technological products.
Developing unique voice and persona guidelines for AI-driven experiences.
Providing strategic creative direction to elevate marketing campaigns.
I would love your help on
Identifying emerging trends in human-computer interaction and AI.
Connecting with leaders in the AI ethics and responsible technology space.
Exploring opportunities at the intersection of creative industries and AI.