Hi, I'm Laura Bergheim - Founder and CEO at Wordsmithie Inc.
I am passionate about the power of language to clarify complex ideas. I thrive in environments where creativity meets analytical rigor, building brands that tell clear stories and drive real business growth.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Managed large-scale content strategy initiatives for Google during a critical growth phase.
Currently leads a specialized agency focusing on high-level content architecture and brand storytelling.
Offers expert guidance on aligning technical SEO strategy with human-centric marketing narratives.
🚀 Career trajectory
Early Foundations
Honed storytelling skills at Sarah Lawrence College and built early digital content teams at Lycos (the first search engine) and Resource Interactive (the first digital agency).
✦ Writing & Editorial
✦ Digital Content Innovator
Scaling Google Content
Mastered content strategy at Google, navigating massive organizational complexity during a high-growth period.
✦ Google Veteran
✦ Content Strategy
Entrepreneurial Leadership
Founded Wordsmithie, Inc. to provide specialized, high-level content expertise to diverse corporate clients.
✦ CEO & Founder
✦ Strategic Growth
💪🏻 Superpowers
Narrative Architecture
Designing content frameworks that resonate with human audiences
✦ Architecting complex digital content ecosystems for global brands.
✦ Translating technical product and business details into clear, human-centric messaging.
✦ Capturing abstract brand values into scalable editorial messaging and guidelines.
Digital Growth Catalyst
Driving measurable performance through search, AI, and social integration
✦ Applying advanced SEO and SEM tactics to boost visibility.
✦ Optimizing content pathways to increase audience retention and conversion.
✦ Aligning multi-channel marketing efforts with core product KPIs.
Strategic Brand Leadership
Building resilient brand identities from the ground up
✦ Establishing foundational brand narratives for startups and scale-ups.
✦ Cultivating long-term strategic partnerships to expand market influence.
✦ Leading cross-functional teams to unify creative and analytical outputs.
I'm excited about
✦ Exploring new partnerships with forward-thinking leaders in digital transformation.
✦ Gaining fresh perspectives on the evolution of content in the AI era.
✦ Connecting with peers to exchange insights on sustainable agency growth.
I can help with
✦ Advising startups on crafting authentic brand voices early in their journey.
✦ Providing deep-dive audits for organizations struggling with complex content roadmaps.
✦ Weaving hybrid editorial workflows into AI content generation to preserve brand integrity.
I would love your help on
✦ Identifying innovative models for scaling boutique agency operations effectively.
✦ Connecting with experts navigating the changing landscape of search and discovery.
✦ Sharing experiences on managing long-term client relationships in professional services.