Hi, I'm Lance Cruz - Business Strategy & Development | Industry Insights | Sales Development
I'm passionate about dissecting market dynamics and uncovering unique business needs to craft impactful strategies. I thrive when translating complex data into actionable insights that drive tangible business growth and foster strong partnerships.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led sales development and strategic insights for the automotive sector at Google.
Driving sales strategy and innovation for Mars United Commerce.
Can help strategize effective sales development and innovation plans.
🚀 Career trajectory
Foundation in Insights & Development
Began my career building foundational skills in consumer insights and learning & development at GTB, fostering an understanding of internal and external stakeholder needs.
✦ Consumer Insights
✦ Learning & Development
Strategic Sales Leadership at Google
Transitioned to Google, where I honed my strategic thinking and data analysis skills, leading sales development and providing strategic insights for the automotive industry.
✦ Sales Development
✦ Strategic Insights
✦ Automotive
Driving Innovation in Commerce
Currently focusing on sales strategy and innovation at Mars United Commerce, applying a holistic approach to drive business forward.
✦ Sales Strategy
✦ Innovation
✦ Business Development
💪🏻 Superpowers
Strategic Foresight Architect
Translating complex data into actionable business strategies.
✦ Leverage 'Analytical' and 'Deliberative' strengths to dissect market trends.
✦ Develop forward-thinking strategies for sales development and innovation.
✦ Uncover hidden opportunities through deep industry and consumer insights.
Client Empathy Navigator
Building strong partnerships by understanding core needs.
✦ Utilize 'Empathy' to deeply understand client perspectives and challenges.
✦ Identify key metrics for success and tailor solutions accordingly.
✦ Foster collaborative environments for effective problem-solving.
Innovation Catalyst
Driving growth through novel sales and business development approaches.
✦ Pioneer new sales development strategies based on market analysis.
✦ Implement innovative solutions identified through cross-functional insights.
✦ Adapt quickly ('Adaptability') to evolving business landscapes.
I'm excited about
✦ Explore emerging trends in commerce and sales strategy.
✦ Connect with professionals to share insights on market dynamics.
✦ Discover innovative approaches to business development and growth.
I can help with
✦ Provide data-driven insights into automotive market trends.
✦ Help strategize effective sales development and innovation plans.
✦ Offer perspectives on understanding and meeting client business needs.
I would love your help on
✦ Identify novel partnership opportunities in the retail commerce space.
✦ Gain insights into cutting-edge marketing and customer engagement strategies.
✦ Connect with leaders pioneering sustainable business practices.