I thrive on transforming complex challenges into impactful growth, especially building brand narratives for mission-driven organizations and innovators. My passion lies in strategic communications that drive measurable success and societal good.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Scaled GoFundMe's fundraising from $2B to $25B by building global communications and partnerships.
Launched YouTube Kids globally, shaping public perception of the creator economy and premium content.
Can advise on building and scaling communications and partnership functions for growth.
🚀 Career trajectory
Publishing & Media Foundation
Executed high-profile book campaigns and author tours, securing top-tier media coverage.
✦ Publishing
✦ Media Relations
✦ Publicity
Tech & Digital Innovation Launchpad
Pioneered consumer PR at Google, launched YouTube Kids globally, and positioned AI innovations.
✦ High-Tech
✦ Global Launch
✦ Brand Development
Social Impact & Platform Growth
Drove exponential growth at GoFundMe by building comms, partnerships, and philanthropy.
✦ Social Impact
✦ Strategic Partnerships
✦ Brand Building
Executive Advisory & Transformation
Advise leaders on strategy, reputation, and navigating complex organizational change.
✦ Executive Advisory
✦ Business Strategy
✦ Change Management
💪🏻 Superpowers
Brand Narrative Architect
Shaping perception and driving measurable growth through integrated communications strategies.
✦ Scaled GoFundMe's impact from $2B to $25B raised via strategic comms.
✦ Reshaped YouTube's perception, highlighting the creator economy and premium content.
✦ Translated complex tech and AI innovations into accessible global narratives.
Cross-Sector Partnership Catalyst
Forging high-profile alliances and building new divisions to deepen trust and expand influence.
✦ Established GoFundMe's enterprise partnerships division, driving significant growth.
✦ Co-founded GoFundMe.org, advancing social impact initiatives.
✦ Secured strategic partnerships that amplified brand reach and deepened trust.
Reputation & Crisis Navigator
Expertly managing public scrutiny and organizational change for brands and public figures.
✦ Oversaw brand and personal PR for Martha Stewart, navigating high-stakes situations.
✦ Developed strategies to build trust and influence across diverse stakeholder groups.
✦ Advised executives on business transformation and reputation management.
I'm excited about
✦ Looking to connect with innovators in emerging technologies and sustainable business models.
✦ Seeking opportunities to build impactful brand narratives for mission-driven organizations.
✦ Eager to explore collaborations that leverage strategic communications for societal good.
I can help with
✦ Advise on shaping brand narratives and public perception for startups and established companies.
✦ Provide strategic guidance on building and scaling communications and partnership functions.
✦ Offer insights on navigating complex stakeholder relationships and reputation management.
I would love your help on
✦ Introductions to founders and leaders in the sustainable tech and impact investing space.
✦ Insights into innovative community-building strategies for online platforms.
✦ Connections to organizations focused on leveraging technology for social good.