Hi, I'm Karolin Peters - MARKETING I DIGITAL I EX-GOOGLE I Marketing Leadership on Demand – Strategie, Projekte, Ergebnisse.
I'm driven by amplifying the impact of purpose-led organizations. My passion lies in building marketing from the ground up, transforming vision into tangible growth. I thrive in collaborative environments where innovation meets meaningful results.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Interned at Google, leading video marketing initiatives.
Currently serving as an interim CMO for mission-driven organizations.
Can help others by developing and implementing impactful marketing strategies.
🚀 Career trajectory
Foundation in Media & Sales
Gained foundational experience in media and sales, understanding core market dynamics.
✦ Media Strategy
✦ Sales Acumen
Google Video Leadership
Led video marketing initiatives at Google, honing digital campaign expertise.
✦ Digital Marketing
✦ Video Strategy
✦ Big Tech
Head of Marketing & Media
Directed marketing and media strategy for a growing company, expanding scope.
✦ Brand Building
✦ Team Management
✦ Growth Marketing
Independent Marketing Consultancy
Now leveraging extensive experience to empower mission-driven organizations.
✦ Interim CMO
✦ Consulting
✦ Startup Support
💪🏻 Superpowers
Mission-Driven Marketing Architect
Building strategic marketing frameworks for social impact.
✦ Develops end-to-end marketing strategies for NGOs and purpose-led businesses.
✦ Scales brand presence and impact through data-driven campaigns.
✦ Expertise in B2C and B2B market entry and growth.
Agile Marketing Leadership
Providing flexible, results-oriented marketing leadership.
✦ Serves as interim CMO to drive immediate marketing objectives.
✦ Manages complex marketing projects from concept to completion.
✦ Leverages agile methodologies for efficient campaign execution.
Cross-Industry Campaign Navigator
Translating diverse industry needs into unified marketing success.
✦ Proven track record in media, health tech, and B2B services.
✦ Designs and executes international brand-building initiatives.
✦ Facilitates workshops to align teams on marketing vision.
I'm excited about
✦ Seeking collaborations with innovative startups focused on sustainable growth.
✦ Looking to connect with NGOs seeking to amplify their social impact through marketing.
✦ Eager to explore new challenges in digital strategy and brand transformation.
I can help with
✦ Provide interim CMO leadership to steer your marketing initiatives.
✦ Develop and implement comprehensive marketing strategies for your organization.
✦ Offer expert project management for your critical marketing campaigns.
I would love your help on
✦ Insights into emerging technologies impacting mission-driven marketing.
✦ Introductions to founders of purpose-led startups seeking strategic guidance.
✦ Connections with organizations focused on social impact and sustainability.