Hi, I'm Kevin Murphy - Audience & Agentic Curation Strategist at Always On Data
I transform complex data into clear, actionable strategies, thriving at the intersection of ad tech, political science, and higher education. My passion is empowering smarter decisions and fostering impactful growth through data-driven insights and strategic partnerships.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led foundational expertise in database marketing and ad serving technologies with major players like Mastercard.
Currently strategizes political audiences and teaches higher education in digital marketing and data strategy.
Can help others by advising on optimizing media spend and enhancing data-driven decision-making.
🚀 Career trajectory
Ad Tech Foundations
Began career establishing foundational expertise in database marketing and ad serving technologies, working with major players like Mastercard.
✦ Database Marketing
✦ Ad Serving
✦ Account Management
Publisher & Partnership Growth
Transitioned to driving publisher development and strategic partnerships within the live streaming and ad tech sector.
✦ Publisher Development
✦ Strategic Partnerships
✦ SVP Role
Data-Driven Strategy & Education
Currently applying deep data insights to political audience optimization and higher education, developing new ventures.
✦ Political Strategy
✦ Higher Education
✦ Business Development
💪🏻 Superpowers
Strategic Audience Architect
Translating complex data into targeted political and media strategies.
✦ Optimizes political campaign outreach using advanced audience segmentation.
✦ Develops data-driven media planning solutions for maximum impact.
✦ Leverages ad tech expertise to identify high-value audience segments.
Ad Tech Navigator
Expertise in the digital advertising ecosystem and monetization.
✦ Specializes in programmatic curation and video monetization strategies.
✦ Possesses deep knowledge of ad serving and integrated marketing.
✦ Adept at negotiating business deals within the ad tech space.
Cross-Industry Educator
Bridging practical experience with academic insight in higher education.
✦ Teaches strategic decision-making and digital marketing principles.
✦ Applies real-world ad tech and data insights to curriculum.
✦ Fosters critical thinking for students in media and business.
I'm excited about
✦ Exploring innovative data applications in political science and public policy.
✦ Connecting with leaders in higher education to advance digital marketing curricula.
✦ Seeking collaborations on cutting-edge ad tech solutions and business models.
I can help with
✦ Advise on optimizing media spend for political campaigns and advocacy groups.
✦ Provide insights into ad technology trends and monetization strategies for publishers.
✦ Share expertise on integrating data analytics into marketing and business strategy.
I would love your help on
✦ Connections within political consulting firms and campaign management.
✦ Introductions to academic leaders focused on digital transformation in education.
✦ Guidance on emerging trends in privacy-centric advertising technologies.