Hi, I'm Kevin Burrell - Sr. Product Manager | Enterprise Ad Tech, Streaming Media, and AI/ML Enthusiast | Core/Platform Business Strategies
I'm driven by building innovative retail media networks, specializing in enterprise ad tech and AI/ML applications. I thrive on creating user-centric solutions and leveraging technology to push the boundaries of digital advertising and deliver impactful business strategies.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led technical product management for DICK'S Sporting Goods' Retail Media Network.
Drives off-site campaign strategy, on-site ad placements, and CRM workflows.
Can help others by offering insights into building and scaling retail media networks.
🚀 Career trajectory
Foundation in Digital Advertising
Began career at Google and Pinterest, developing expertise in Shopping and Ad Tech, focusing on advertising solutions and e-commerce optimization.
✦ Google Shopping
✦ Ad Tech
✦ E-commerce SEO
Product Management Evolution
Transitioned into dedicated Product Management roles at DIRECTV, expanding focus to broader media and advertising product strategies.
✦ Product Management
✦ Digital Media
✦ Streaming Media
Retail Media Network Leadership
Currently leading technical product management for a major Retail Media Network at DICK'S Sporting Goods, driving innovation in ad tech and CRM.
✦ Retail Media
✦ AdTech
✦ Product Strategy
💪🏻 Superpowers
Retail Media Network Strategist
Transforming advertising experiences in the retail space
✦ Lead technical product management for DICK'S Sporting Goods' Retail Media Network.
✦ Enhance off-site campaigns, on-site ad inventory, and CRM workflows.
✦ Drive AdTech vision through innovative product development and strategy.
Enterprise Ad Tech Architect
Building scalable and effective advertising solutions
✦ Specialize in core/platform business strategies within Enterprise Ad Tech.
✦ Leverage AI/ML for user-centric solutions and impactful business outcomes.
✦ Experienced in optimizing ad serving, programmatic buying, and campaign management.
Cross-Industry Digital Leader
Driving growth through strategic product initiatives
✦ Proven track record in streaming media, e-commerce, and online advertising.
✦ Expertise in product development lifecycle from concept to launch.
✦ Skilled in agile methodologies and leveraging data for competitive analysis.
I'm excited about
✦ Explore emerging trends in AI-driven advertising and personalization.
✦ Connect with leaders shaping the future of ad tech and martech.
✦ Discover innovative strategies for customer data platforms and audience segmentation.
I can help with
✦ Offer insights into building and scaling retail media networks.
✦ Share best practices for enterprise ad tech product strategy and execution.
✦ Provide guidance on leveraging AI/ML for advertising and CRM solutions.
I would love your help on
✦ Identify emerging startups in the AI and data analytics space.
✦ Connect with experts in cross-border e-commerce and global advertising trends.
✦ Find potential collaborators for innovative ad tech solutions and integrations.