Hi, I'm Justin Mayer - Global Measurement, Insights, & Analytics Lead - CPG at Google
I thrive on unraveling the narratives within data, transforming insights into impactful strategies that elevate brands. My passion lies in the intersection of analytics, creative research, and digital marketing, where I can drive innovation and measurable success for global campaigns.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led global creative research initiatives at Google, driving marketing innovation.
Pioneers new approaches in connecting data insights with creative campaign development.
Can help others by providing data-driven strategies for marketing and research.
🚀 Career trajectory
Early Analytics Foundation
Began career at Google, focusing on account analysis and foundational skills in digital advertising solutions.
✦ Account Analyst
✦ Digital Advertising
Strategic Growth in Marketing
Evolved into roles focused on broader marketing strategy, digital media, and performance optimization.
✦ Marketing Strategy
✦ Digital Marketing
✦ Analytics
Leadership in Global Research
Currently leading global creative research initiatives, driving innovation and strategic insights at Google.
✦ Global Head of Research
✦ Creative Research
✦ Marketing Innovation
💪🏻 Superpowers
Data-Driven Strategy Architect
Translating complex analytics into actionable marketing strategies.
✦ Leverage deep expertise in data analysis and digital marketing.
✦ Develop and refine marketing strategies based on performance metrics.
✦ Optimize campaigns for maximum impact and ROI.
Creative Research Innovator
Uncovering novel insights to shape groundbreaking creative and research initiatives.
✦ Pioneering new approaches in global creative research.
✦ Connecting data insights with creative campaign development.
✦ Driving innovation in how brands understand their audiences.
Measurement and Analytics Champion
Ensuring robust measurement frameworks for digital advertising success.
✦ Expertise in online advertising and digital media analytics.
✦ Implementing sophisticated measurement for client solutions.
✦ Driving accountability through data and performance tracking.
I'm excited about
✦ Connecting with forward-thinking professionals in marketing and data science.
✦ Exploring innovative applications of AI in creative research.
✦ Finding collaborators for cutting-edge marketing analytics projects.
I can help with
✦ Provide data-driven strategies to enhance marketing campaign performance.
✦ Offer insights into effective creative research methodologies.
✦ Help optimize digital advertising measurement and analytics frameworks.
I would love your help on
✦ Insights into emerging trends in consumer behavior.
✦ Connections with innovators in martech and adtech.
✦ Feedback on new approaches to creative effectiveness measurement.