Hi, I'm Juliana Yamana - Superintentende Produtos Digitais - plataformas conversacionais whatsapp at Itaú Unibanco
I am passionate about creating seamless, human-centered digital experiences that redefine how people interact with money. I thrive in complex, large-scale environments where technology, design, and strategy converge.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Developed deep analytical expertise while leading global insights and strategy teams at Google.
Currently directing the digital transformation of conversational banking platforms at a major financial institution.
Offers expert guidance on scaling complex digital products and navigating organizational change in large enterprises.
🚀 Career trajectory
Global Tech & Analytical Foundation
Built a robust background in finance and analytics at organizations like Itaú and Google.
✦ Financial Controlling
✦ Analytics Strategy
Scaling Digital Products
Transitioned into executive leadership roles, focused on leveraging insights to define product strategy.
✦ Product Strategy
✦ Executive Leadership
Conversational Banking Visionary
Currently leading WhatsApp platform transformation at Itaú Unibanco to redefine modern banking distribution.
✦ Platform Strategy
✦ Digital Banking
💪🏻 Superpowers
Conversational Ecosystem
Build high-utility conversational banking layers.
✦ Transformed messaging channels into core banking distribution systems.
✦ Scaled AI-driven customer journeys for millions of daily active users.
✦ Integrated complex payment protocols like PIX into conversational flows.
Data-Informed Strategic Operator
Driving product rigor through advanced analytical frameworks.
✦ Spearheaded enterprise-level analytics to inform multi-market product decisions.
✦ Leveraged granular behavioral insights to drive platform adoption and growth.
✦ Synchronized cross-functional teams around data-backed product roadmaps.
Scale & Transformation Leader
Navigating complex organizational change in global enterprises.
✦ Led product evolution across global organizations like Google and Itaú.
✦ Managed high-stakes transitions in regulated financial and tech environments.
✦ Built and scaled high-performance product teams focused on digital transformation.
I'm excited about
✦ Exploring cutting-edge applications of conversational AI in global financial markets.
✦ Connecting with leaders focused on product-led growth and digital scale.
✦ Discovering innovative methodologies for building human-centric banking infrastructures.
I can help with
✦ Advising on scaling conversational AI products for high-volume banking users.
✦ Mentoring product managers on transitioning from analytics into product leadership.
✦ Sharing strategies for integrating emerging messaging platforms into enterprise ecosystems.
I would love your help on
✦ Seeking insights on global trends in decentralized financial platforms.
✦ Looking for perspectives on building sustainable AI ethics in finance.
✦ Interested in networking with architects of large-scale omnichannel consumer experiences.