Hi, I'm JP Sing - Head of Demand Marketing at Universal vedios Group
I'm passionate about the intersection of music, entertainment, and digital strategy. I thrive on building brands and connecting audiences with content they'll love, especially within the dynamic media landscape.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Drove growth strategies for music and podcasts at YouTube EMEA.
Leads demand marketing for Universal Pictures, connecting audiences with compelling entertainment.
Can share insights on scaling digital marketing for entertainment properties.
🚀 Career trajectory
Foundational Music Industry Roles
Began career in music, focusing on partner development and digital strategy across Africa.
✦ Sony Music
✦ Digital Strategy
✦ Africa
YouTube Content & Program Leadership
Transitioned to YouTube, shaping music and podcast content strategy and program management in EMEA.
✦ YouTube
✦ Content Strategy
✦ Program Management
Demand Marketing in Film
Currently leading demand marketing efforts for Universal Pictures, driving audience engagement.
✦ Universal Pictures
✦ Demand Marketing
✦ Film
💪🏻 Superpowers
Digital Entertainment Growth Architect
Expert in scaling audience engagement for music and film.
✦ Drove growth strategies for music and podcasts at YouTube.
✦ Developed and executed digital marketing campaigns for major releases.
✦ Managed partner relationships to expand content reach.
Cross-Industry Brand Strategist
Bridging the gap between tech, music, and film marketing.
✦ Crafted go-to-market strategies for digital platforms and entertainment.
✦ Led demand generation initiatives for film and entertainment properties.
✦ Transformed digital presence for global music labels.
Strategic Partnership Cultivator
Building alliances for market penetration and revenue growth.
✦ Negotiated complex contracts with key industry players.
✦ Managed and developed strategic partnerships in media and tech.
✦ Fostered cross-functional collaboration to achieve business goals.
I'm excited about
✦ Exploring innovative demand generation strategies in entertainment.
✦ Connecting with leaders in media tech and audience engagement.
✦ Discovering emerging trends in digital content distribution.
I can help with
✦ Share insights on scaling digital marketing for entertainment properties.
✦ Offer guidance on building strategic partnerships in the media landscape.
✦ Provide perspectives on content strategy for global audiences.
I would love your help on
✦ Identify emerging technologies for audience acquisition.
✦ Connect with innovative startups in the fan engagement space.
✦ Find collaborators for cross-promotional entertainment initiatives.