Hi, I'm Jonty Angel - Chief Product Officer / Founder at CRAFTMENT
I am a builder driven by the challenge of turning complex, messy systems into high-performing engines of growth. I thrive in environments where technical craft meets product strategy to solve real problems.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Scale product and engineering teams across global unicorns and tech giants like Google and Rappi.
Currently building and leading product organizations while focusing on practical and honest AI implementation.
Provides expert guidance on unifying product cultures and aligning engineering roadmaps with aggressive commercial growth goals.
🚀 Career trajectory
Foundations of Engineering
Began by mastering the fundamental principles of electrical engineering with high-level academic distinction.
✦ Engineering
✦ 1st Class Honours
Global Scaling Experience
Transitioned into growth and product leadership roles at industry-defining platforms like Google, YouTube, and Rappi.
✦ Growth
✦ Global Markets
Executive Orchestration
Shifted focus toward leading entire product and technology organizations in high-growth startup environments.
✦ CPTO
✦ Strategic Leadership
💪🏻 Superpowers
Organizational Architecture
Engineering high-performance product and tech teams at scale
✦ Unifies fragmented product and engineering teams into single cohesive units
✦ Optimizes team structures ranging from 30 to 850 personnel
✦ Establishes robust roadmaps and operational maturity benchmarks
Commercial Product Strategy
Aligning product innovation with measurable financial outcomes
✦ Architects growth strategies focused on ARR, retention, and margins
✦ Translates complex technical potential into profitable business realities
✦ Identifies and eliminates non-viable investments to protect capital
Technical Synthesis
Bridging deep technical craft with executive product vision
✦ Applies an electrical engineering mindset to solve messy, complex problems
✦ Demystifies AI adoption through honest, practical, and pragmatic frameworks
✦ Ensures product excellence remains grounded in architectural integrity
I'm excited about
✦ Exploring strategic partnerships to scale the impact of product-led organizations
✦ Discovering high-potential founders who need technical and operational architecture guidance
✦ Engaging with forward-thinking leaders navigating the complexities of honest AI implementation
I can help with
✦ Mentoring product leaders on scaling teams beyond 100 people effectively
✦ Advising on product-led growth strategies to improve ARR and retention metrics
✦ Conducting maturity assessments for startups ready to move from chaos to process
I would love your help on
✦ Connecting with peers navigating the transition from operator to founder
✦ Finding co-investment or advisory opportunities in the B2B SaaS landscape
✦ Gaining insights into emerging regional market shifts in the proptech and insurtech sectors