Hi, I'm Joel Eden - Experience Design Strategy, UX Research, Lean Product Management, and Innovation Consulting at Wondertron
I am driven by the intersection of cognition and creativity, constantly seeking to uncover the hidden needs that make products wonderful. I thrive in environments where inquiry is the primary currency.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Held senior interaction design and research roles at Walt Disney Animation Studios and Google.
Leads a specialized consultancy focused on strategic user experience and Lean product management.
Provides expert guidance on translating complex ethnographic research into actionable business outcomes.
🚀 Career trajectory
Foundational Research
Building a deep academic base in cognition and behavioral science.
✦ Education
✦ Research
Industry Scaling
Scaled interaction design capabilities at Disney Animation and Google to reach millions.
✦ Design
✦ Scale
Strategic Leadership
Launched Wondertron to apply high-level design strategy to bespoke startup ventures.
✦ Founder
✦ Strategy
💪🏻 Superpowers
Cognitive Architect
Applying post-cognitivist theory to complex interaction design.
✦ Leverages distributed cognition to map user experience flows.
✦ Translates theoretical insights into functional product requirements.
✦ Designs interfaces that align with natural mental models.
Experience Ethnographer
Uncovering latent needs through deep behavioral analysis.
✦ Conducts deep-dive ethnographic research to identify user desires.
✦ Utilizes cluster analysis to define high-fidelity personas.
✦ Builds narrative-driven scenarios to guide product development.
Outcome Catalyst
Driving business transformation via Lean product methodologies.
✦ Shifts organizational focus from output to meaningful outcomes.
✦ Implements Lean Startup loops to accelerate iterative innovation.
✦ Orchestrates cross-functional teams toward human-centered product success.
I'm excited about
✦ Engaging with professionals who blend academic theory with creative execution.
✦ Discovering new communities that prioritize outcomes over traditional industry metrics.
✦ Using ideas from the world of story to improve and accelerate research and design.
✦ moving beyond perceived / assumed limits.
I can help with
✦ Advising on integrating ethnographic research into Lean product roadmaps.
✦ Mentoring designers on applying post-cognitivist theories to mobile interfaces.
✦ Consulting on reframing product backlogs to prioritize emotional user outcomes.
I would love your help on
✦ Connecting with experts in behavioral economics to deepen my research methods.
✦ Seeking guidance on scaling boutique innovation consultancy models effectively.
✦ Learning about emerging tools that bridge the gap between design and development.
✦ Leveraging AI in the research and design pipeline.