I thrive on igniting growth for frontier tech companies, translating complex innovations into compelling global narratives. With 20+ years in hypergrowth startups, I build authentic brands and drive revenue, passionate about developing talent at the pace of innovation.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led global marketing and communications for Waze across 130+ countries, developing a playbook for international growth.
Currently serves as Founder & CMO of Common Fortune, advising frontier tech startups in AI and Web3.
Can help others by providing strategic brand and marketing counsel to frontier tech founders navigating hypergrowth.
🚀 Career trajectory
Early Marketing & Comms
Grew with fast-paced companies like Groupon, shaping comms during IPO and navigating controversial categories.
✦ IPO
✦ Consumer Marketing
✦ Public Relations
Global Brand Leadership
Established integrated marketing at Sportradar and led global marketing for Waze, impacting mobility in over 130 countries.
✦ Global Strategy
✦ Brand Management
✦ Partnerships
Web3 & AI CMO
Drove marketing and comms for crypto investment firms and blockchain ecosystems, advising portfolio companies.
✦ Crypto Marketing
✦ AI Strategy
✦ Venture Capital
Founder & Advisor
Launched Common Fortune to counsel founders at the edge of technology, building brands and driving growth.
✦ Entrepreneurship
✦ Advisory
✦ Frontier Tech
💪🏻 Superpowers
Brand Architect for Frontier Tech
Translating complex innovations into compelling global narratives.
Crafted brand strategies for category-defining companies.
Managed brand reputation during high-stakes events like IPOs and acquisitions.
Specializes in distilling complex technology into clear, revenue-driving stories.
Hypergrowth Marketing Navigator
Proven ability to scale marketing efforts internationally.
Led global marketing and communications for Waze across 130+ countries.
Developed playbook for international growth and market entry.
Experience in crisis management and navigating regulatory landscapes.
Crypto & AI Marketing Pioneer
Driving adoption for emerging technologies.
Served as CMO for crypto-native firms like CoinFund and Metaplex.
Advanced blockchain adoption through strategic marketing initiatives.
Advised numerous Web3 and AI startups on growth and communication.
I'm excited about
Connect with innovators and founders shaping the future of technology.
Explore potential collaborations within the AI and Web3 ecosystems.
Discover emerging trends and strategies in brand building and growth marketing.
I can help with
Offer strategic brand and marketing counsel to frontier tech founders.
Provide expertise in navigating hypergrowth and international market entry.
Share insights on building authentic brands through narrative and community.
I would love your help on
Recommendations for emerging talent in marketing and communications.
Introductions to VCs and strategic partners in AI and Web3.
Insights into new consumer behaviors and adoption patterns for new technologies.