Hi, I'm Jacob McPherson - Native-English onpage SEO strategist & copywriter / digital brand consultant | Ex-Google & YouTube
I thrive on transforming complex brand narratives into compelling, results-driven digital campaigns, especially in media and entertainment. My passion lies in crafting growth and SEO strategies that resonate with audiences and drive expansion. I'm excited by opportunities to innovate in the creator economy and AI-driven content.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Interned at The Windish Agency and served as a Music Community Specialist at YouTube.
Led content strategy and brand development as Editor-in-Chief for Cement Magazine.
Can offer expertise in SEO-driven content strategy and building engaging digital communities.
🚀 Career trajectory
Foundational Experience
Began in music industry roles, including an internship at The Windish Agency and as a Music Community Specialist at YouTube, building early connections and understanding of digital communities.
✦ Internship
✦ Community Management
✦ Digital Music
E-commerce & Digital Merchandising
Transitioned into e-commerce, focusing on Books & Magazines Merchandising at Google, gaining insight into online sales and product presentation.
✦ E-commerce
✦ Merchandising
Editorial Leadership & Brand Building
Currently serving as Editor-in-Chief at Cement Magazine, overseeing editorial direction, content strategy, and brand development.
✦ Editor-in-Chief
✦ Content Strategy
✦ Brand Development
✦ SEO
💪🏻 Superpowers
Global Growth Strategist
Driving expansion through localized SEO and content.
✦ Leveraged cross-country expertise for market-specific growth.
✦ Specialized in SEO, editorial content, and digital curation.
✦ Developed B2B/B2C audience strategies for diverse clients.
Digital Brand Architect
Building and enhancing online presence for media companies.
✦ Managed e-commerce merchandising for Google's Books & Magazines.
✦ Developed digital strategies for entertainment and media sectors.
✦ Consulted on PR, influencer, and artist management strategies.
Editorial Visionary & Leader
Shaping narratives as Editor-in-Chief.
✦ Led content strategy and development for Cement Magazine.
✦ Managed editorial calendars and content creation processes.
✦ Cultivated unique brand voices for media platforms.
I'm excited about
✦ Seeking strategic partnerships to scale digital media ventures.
✦ Looking to connect with innovators in the creator economy.
✦ Exploring opportunities in AI-driven content personalization.
I can help with
✦ Offer expertise in SEO-driven content strategy and localization.
✦ Provide guidance on building engaging digital communities and brands.
✦ Share insights on e-commerce and online merchandising best practices.
I would love your help on
✦ Discovering potential investors for new media projects.
✦ Identifying collaborators for cross-platform content initiatives.
✦ Gaining introductions to leaders in emerging tech sectors.