Hi, I'm Jessica Maissonet - Head of Digital Marketing at Riverside Insights
I'm passionate about translating complex tech into market-winning stories and building scalable marketing engines. I thrive in mission-critical, tech-driven environments where operational rigor and strategic narrative drive measurable growth.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Interned at Scholastic and Google, developing a strong foundation in marketing.
Currently leads digital marketing at Riverside Insights, driving strategy and execution.
Can help others by advising on crafting compelling product narratives for complex solutions.
🚀 Career trajectory
Foundation in Digital Marketing
Began by consulting and managing digital marketing initiatives, building a strong base in online strategy and execution.
✦ Digital Marketing
✦ Consulting
Product Marketing Specialization
Transitioned into Senior Product Marketing Manager roles, focusing on positioning and go-to-market for specific offerings.
✦ Product Marketing
✦ GTM Strategy
Leading Digital Marketing Efforts
Currently leading digital marketing at Riverside Insights, driving overarching strategy and team execution.
✦ Marketing Leadership
✦ Digital Transformation
💪🏻 Superpowers
Strategic Narrative Architect
Translating complex products into market-winning stories
✦ Craft clear, credible narratives for technical products.
✦ Align positioning and messaging across multiple stakeholders.
✦ Bridge the gap between product innovation and market adoption.
Demand Generation Systems Builder
Engineering cohesive marketing engines for revenue growth
✦ Design and implement scalable GTM systems.
✦ Integrate digital strategy, demand programs, and brand alignment.
✦ Utilize data to optimize pipeline and revenue generation.
Operational Rigor Leader
Ensuring clarity and execution in critical environments
✦ Drive disciplined growth through operational excellence.
✦ Manage complex marketing programs with precision.
✦ Build trust and clarity in regulated or tech-driven sectors.
I'm excited about
✦ Connecting with peers in the B2B tech and regulated industries.
✦ Exploring innovative GTM strategies and scaling frameworks.
✦ Discovering new communities focused on marketing operations and brand building.
I can help with
✦ Advise on crafting compelling product narratives for complex solutions.
✦ Share insights on building effective demand generation systems.
✦ Offer guidance on operationalizing marketing strategies for measurable impact.
I would love your help on
✦ Finding experts in AI-driven marketing automation.
✦ Identifying potential collaborators for thought leadership content.
✦ Connecting with leaders in enterprise SaaS GTM.