Hi, I'm Jem Lee - Account Manager at TikTok
I'm driven by transforming brands through strategic, creative initiatives and thrive on leading cross-functional teams to deliver impactful global campaigns. Connecting with innovators and leading transformative projects excites me most.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led strategic and creative initiatives for global brands at Naga DDB and Section over 12 years.
Currently drives account management and strategic growth for a leading platform at TikTok.
Can help others by providing expertise in building impactful brand campaigns and leading cross-functional teams.
🚀 Career trajectory
Foundation in Advertising
Began career with an internship, gaining foundational experience in the advertising landscape.
✦ Internship
✦ Advertising
Account Management Growth
Progressed through Senior Account Executive and Senior Account Manager roles, building expertise in client relations and campaign execution.
✦ Account Management
✦ Client Relations
Strategic Initiative Leadership
Currently driving strategic and creative initiatives at TikTok, leveraging extensive brand management experience.
✦ Brand Management
✦ TikTok
✦ Strategy
💪🏻 Superpowers
Strategic Brand Architect
Translating brand vision into actionable marketing strategies.
✦ Develop integrated marketing campaigns across diverse channels.
✦ Shape brand architecture for consistent global and regional presence.
✦ Analyze market trends to inform strategic brand positioning.
Cross-Functional Collaboration Catalyst
Uniting teams for seamless project execution and communication.
✦ Lead diverse teams through complex project lifecycles.
✦ Ensure clear communication and alignment across departments.
✦ Facilitate efficient delivery of creative and strategic initiatives.
Global Campaign Navigator
Expertise in managing and delivering successful campaigns for international brands.
✦ Orchestrate multi-market marketing communications.
✦ Adapt strategies to diverse regional brand requirements.
✦ Drive impactful online advertising and digital marketing efforts.
I'm excited about
✦ Exploring new paradigms in digital marketing and brand storytelling.
✦ Connecting with innovators in the global advertising and tech space.
✦ Discovering opportunities to lead transformative marketing projects.
I can help with
✦ Offer strategic guidance on brand positioning and market entry.
✦ Share best practices for cross-functional team leadership.
✦ Provide insights into effective integrated marketing campaign development.
I would love your help on
✦ Recommendations for emerging marketing technologies and platforms.
✦ Connections with leaders in the global digital advertising sector.
✦ Insights into sustainable consumer engagement strategies.