Hi, I'm Joshua Eddens - GTM @ Conversion
I thrive on building innovative ventures from the ground up, driving GTM strategy for early-stage SaaS startups. My passion is connecting with founders and investors to pioneer new market initiatives and scale impactful companies.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Pioneered GTM strategy as a Founding Account Executive (Employee #4) for Oway (YC S24).
Serves as Founding GTM at Conversion, building go-to-market initiatives from the ground up.
Can advise startups on building effective go-to-market strategies and early-stage brand development.
🚀 Career trajectory
Foundational Impact at Google
Began at Google as an Associate Account Strategist, progressing to Account Strategist focused on client engagement and growth.
✦ Account Management
✦ Client Strategy
Startup Launchpad
Joined Oway as a Founding Account Executive (Employee #4), playing a pivotal role in establishing their go-to-market presence.
✦ Startup GTM
✦ Sales
✦ YC
Pioneering Conversion
Currently shaping the Go-to-Market strategy as a Founding GTM at Conversion, building initiatives from the ground up.
✦ Founding Team
✦ GTM Strategy
✦ Conversion
Community Contributor
Serves as a Member of the Long Beach Economic Partnership, contributing to local economic growth.
✦ Community
✦ Economic Development
💪🏻 Superpowers
Go-to-Market Architect
Designing and executing revenue-generating strategies for early-stage companies.
Pioneered GTM for a YC S24 startup, defining early sales processes.
Developed and implemented account strategies for enterprise clients at Google.
Built foundational sales frameworks to drive initial market traction.
Brand & Business Synergy
Connecting brand vision with scalable business development.
Managed brand development initiatives, ensuring market resonance.
Translated brand messaging into effective sales narratives.
Drove customer acquisition through strategic market positioning.
Strategic Relationship Cultivator
Building and nurturing key partnerships for mutual growth.
Established and managed crucial client accounts at Google.
Leveraged cross-functional collaboration for project success.
Actively contribute to economic development initiatives.
I'm excited about
Discovering co-founders to build innovative ventures.
Connecting with investors passionate about early-stage SaaS.
Finding strategic partners for scaling new market initiatives.
I can help with
Advising startups on building effective go-to-market strategies.
Sharing insights on scaling sales teams in competitive markets.
Providing guidance on early-stage brand development and positioning.
I would love your help on
Identifying potential seed-stage investors interested in SaaS.
Connecting with established leaders in the B2B SaaS space.
Finding advisors with deep expertise in international market expansion.