Hi, I'm Jenny Cheng - Brand & GTM Growth Accelerator | Agency Founder | ex-Google, Pebble, Wayfair
I accelerate growth for founder-led businesses, transforming complex ideas into tangible results with a blend of finance rigor and creative storytelling. I thrive when partnering with fast-building teams needing clear messaging to build lasting trust and achieve ambitious goals.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Founded Arc & Amplify, a boutique agency blending finance acumen with marketing creativity to drive traction for founder-led businesses.
Led global product marketing initiatives and launches at tech giants like Google, Pebble, and Wayfair, spanning AI cameras to smartwatches.
Can help refine your product narrative for maximum market impact and develop strategic go-to-market plans for new launches.
🚀 Career trajectory
Foundational Finance
Started career in banking, developing a strong foundation in financial analysis and business valuation.
✦ Finance
✦ Valuation
✦ Business Planning
Product Marketing at Scale
Pivoted to product marketing, leading global initiatives and launches at tech giants like Google, Pebble, and Wayfair.
✦ Product Marketing
✦ Go-to-Market
✦ Brand Management
✦ Tech
Agency Founder & CEO
Founded Arc & Amplify to bring a blend of data rigor and creative storytelling to accelerate growth for founder-led businesses.
✦ Entrepreneurship
✦ Brand Strategy
✦ GTM Growth
💪🏻 Superpowers
Narrative Architect
Translating technical complexity into resonant stories.
✦ Develops data-driven narratives that clarify product value.
✦ Builds emotional clarity from deep technical understanding.
✦ Creates messaging that wins trust and drives engagement.
GTM Growth Catalyst
Accelerating traction for innovative ventures.
✦ Launches new product categories and brands.
✦ Designs and executes go-to-market strategies.
✦ Drives measurable business results through targeted marketing.
Strategic Navigator
Finding sharp paths through business ambiguity.
✦ Partners with fast-building, high-stakes teams.
✦ Transforms complexity into actionable clarity.
✦ Leverages finance and marketing to focus on results.
I'm excited about
✦ Connect with visionary founders building disruptive technologies.
✦ Discover emerging trends at the intersection of AI and consumer tech.
✦ Explore collaborations with innovative B2B and B2C companies.
I can help with
✦ Refine your product narrative for maximum market impact.
✦ Develop a strategic go-to-market plan for new launches.
✦ Amplify your brand's story to accelerate customer acquisition.
I would love your help on
✦ Insights into early-stage market validation strategies.
✦ Introductions to venture capitalists focused on deep tech.
✦ Connections with leaders in AI ethics and sustainable tech.