Hi, I'm Jaron Mossman - Fractional CMO and Founder, 360ROI · Ex-Google NYC · Castle Rock, CO
I'm passionate about transforming businesses through strategic digital marketing. I thrive on diving deep into analytics to uncover growth opportunities and crafting data-driven solutions that deliver measurable success for my clients.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led search operations in early career roles, building a foundation in SEM and PPC.
Currently leading 360ROI, focusing on boutique digital marketing for growth-focused businesses.
Can help others by optimizing paid media campaigns for maximum ROI and enhancing search engine visibility.
🚀 Career trajectory
The Google Years: Manhattan, Fortune 500, $3.7M/Day
Embedded at Google's NYC office from 2011 to 2013, managing international paid search at scale for the travel industry's biggest names. Left by choice. Never looked back.
✦ SEM
✦ PPC
✦ Ad Operations
✦ SEO
✦ Search and Display ads
✦ Budget Management
Boutique Consulting for the Clients Big Agencies Ignore
Built a referral-only practice serving SMBs, nonprofits, education organizations, and startups across 12+ verticals. No retainers that outlast their results. No vanity metrics. Just the work.
✦ Digital Marketing
✦ SEO
✦ Online Advertising
✦ CRO
✦ FCMO
✦ SMB Marketing
✦ White Label Services for larger agencies
✦ AEO
360ROI: Fractional CMO for Founders Who Are Done Guessing
Building the next phase of the practice: fractional marketing leadership at the C-suite level for founders who need strategic depth without the full-time hire price tag.
✦ Business Development
✦ Marketing Analytics
✦ Client Strategy
✦ AI infrastructure
✦ SMB Growth
✦ GEO/AEO
💪🏻 Superpowers
ROI-Driven Digital Strategist
Translating marketing spend into measurable business outcomes, not just campaign metrics.
✦ Builds full-funnel strategies where every channel has a defined role, a measurable output, and a clear connection to revenue.
✦ Reporting runs on actual platform data only. No custom dashboards built to make bad numbers look acceptable.
✦ Clients stay not because of contracts but because the results are real and the relationship is built on trust, not dependency.
AI-Powered Marketing Infrastructure Builder
Built an intelligence layer that functions like an internal analyst team. It runs on every client engagement.
✦ Developed a 61-skill Claude AI library purpose-built for digital marketing strategy, content production, competitive research, and client reporting.
✦ Fifteen percent of my revenue comes from agencies that resell this work under their own brand. Direct clients know exactly what they're getting.
✦ Every intelligence output is validated against a tiered source framework before it touches a client deliverable. AI speed with practitioner-grade standards.
✦ The system gets smarter with every engagement. Institutional knowledge compounds instead of walking out the door when a strategist leaves.
✦ The infrastructure handles work that would otherwise require two or three specialist hires. It compounds in value as the knowledge base grows daily.
✦ Built on Claude's API with custom skill architecture. Not prompt templates, not off-the-shelf AI tools repurposed for marketing.
I'm excited about
✦ The fractional economy maturing. Founders are finally buying strategic leadership over headcount and that changes everything about how boutique practices like mine can operate.
✦ GEO and AEO as a genuine differentiator. Most agencies are still catching up to traditional SEO while AI is rewriting how brands get discovered entirely.
✦ Building AI infrastructure that actually compounds. The 61-skill library I have running across my practice today looks nothing like what it will in 12 months.
✦ The FCMO service line taking shape. The market conditions for it have never been better and I am close to having the full offering dialed in.
✦ Finding other ex-Googlers who went independent and built something real on the other side of it.
I can help with
✦ Google Ads strategy and architecture at a level most agencies cannot match. I learned it from inside the building at $3.7M a day.
✦ SEO, AEO, and GEO for SMBs that need to show up in traditional search and AI-generated answers.
✦ Fractional CMO engagements for founders who need strategic marketing leadership without the full-time hire.
✦ Making sense of AI search visibility as a billable service. Most practitioners are still guessing. I have a framework.
✦ Honest assessments of marketing programs that are underperforming. I use actual platform data, not dashboards built to flatter.
I would love your help on
✦ Connections to founders in the $1M to $10M range who are outgrowing their current marketing setup and need strategic leadership, not just execution.
✦ Peer fractionals who want to build a cross-referral network. CFO, COO, CTO, HR — my clients need all of it eventually.
✦ Introductions to other ex-Googlers who have built independent practices. Comparing notes on how the transition actually went.
✦ Feedback from anyone who has productized a Fractional CMO offer and priced it at the C-suite level. Still sharpening that piece.
✦ Anyone recording, producing, or mixing who wants a collaborator. The studio work never stopped, it just moved remote.