I am driven by the challenge of transforming complex technology into simple, meaningful market opportunities. I thrive in high-paced environments where I can blend analytical strategy with creative execution.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Scaled massive creator ecosystems and performance marketing strategies while at Google and YouTube.
Currently leads product marketing and GTM strategy for a leading European B2B banking solution.
Can help teams refine product positioning and build scalable growth frameworks for complex markets.
🚀 Career trajectory
Big Tech Scaling
Spent formative years at Google and YouTube driving B2B and creator marketing strategies.
✦ Performance Marketing
✦ Creator Ecosystems
Founder Journey
Tested the limits of product development and social networking as a founder and Antler resident.
✦ Product Discovery
✦ Venture Building
Strategic Leadership
Shaped GTM and product marketing strategy for B2B finance at Qonto.
✦ Strategic Growth
✦ Fintech
💪🏻 Superpowers
GTM Strategist
Translating technical potential into concrete market capture.
✦ Execute end-to-end go-to-market motions.
✦ Align product positioning with aggressive performance marketing goals.
✦ Streamline product development cycles with clear commercial intent.
I'm excited about
✦ Connecting with founders building in the B2B tech and fintech spaces.
I can help with
✦ Advising startups on crafting sharp, conversion-oriented go-to-market strategies.
I would love your help on
✦ Looking for candid peer reviews of new product positioning frameworks.
✦ Wanting to connect with industry peers who have successfully scaled products in competitive sectors.