I am passionate about empowering creators to bridge cultural divides through global platforms. I thrive where operational precision meets the fast-paced creativity of the digital music and gaming ecosystem.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Possesses over ten years of expertise in supply chain optimization and strategic account management within FMCG and digital sectors.
Currently scales Greater China music content partnerships at YouTube to reach global audiences.
Offers deep expertise in market expansion, growth strategy, and cross-functional leadership for digital media ventures.
🚀 Career trajectory
Operational Foundation
Spent over a decade mastering supply chain, demand forecasting, and FMCG logistics, building a rigorous analytical mindset.
✦ Supply Chain Management
✦ Demand Forecasting
Digital Transformation
Transitioned into growth management, applying consumer behavior insights to mobile gaming and digital advertising at Google.
✦ Growth Marketing
✦ Account Management
Global Content Leadership
Currently leading content partnership strategies for Greater China at YouTube, focusing on global music ecosystem development.
✦ Music Partnerships
✦ Global Strategy
💪🏻 Superpowers
Strategic Content Orchestration
Connecting regional content with global market infrastructure
✦ Architects frameworks to scale cross-border media distribution.
✦ Aligns creator output with evolving digital consumer preferences.
Cross-Functional Integration
Unifying diverse operational disciplines to solve complex challenges
✦ Synthesizes insights from supply chain and trade marketing.
✦ Facilitates collaboration between technical and creative teams.
Growth Catalyst
Driving sustainable partner expansion in competitive landscapes
✦ Optimizes user acquisition pipelines for high-growth platforms.
✦ Identifies untapped market potential through rigorous quantitative analysis.
I'm excited about
✦ Exploring new avenues for regional content to reach untapped global markets.
✦ Engaging with forward-thinking leaders building the next wave of digital creator economies.
✦ Developing deep cross-industry insights through high-quality professional knowledge exchange.
I can help with
✦ Providing strategic advice on entering or scaling operations in the Greater China market.
✦ Sharing best practices for managing complex partner relationships and creator ecosystems.
✦ Offering expertise on aligning data-driven operational metrics with creative content strategies.
I would love your help on
✦ Seeking guidance on emerging trends in international media content distribution and copyright.
✦ Looking to connect with professionals experienced in global brand positioning for creative exports.
✦ Exploring peer perspectives on balancing analytical rigor within highly fluid creative industries.