Hi, I'm Iuri Castelo - Creative, Ex-Google, MIT GenAI
I thrive at the intersection of creative leadership and emerging technologies like Generative AI, driving digital transformation. My passion lies in blending storytelling with cutting-edge tech to craft innovative content and push boundaries.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led creative strategy for YouTube, CTV, and social video at Google.
Developing advanced frameworks for AI-driven content optimization and ideation.
Can help bridge the gap between creative vision and technical implementation.
🚀 Career trajectory
Digital Marketing Foundation
Began career in digital marketing, laying groundwork in strategic planning and execution.
✦ Digital Marketing
✦ Strategy
Creative Leadership at Google
Grew into a Creative Lead role, driving content strategy and best practices for major digital platforms.
✦ Creative Lead
✦ YouTube
✦ CTV
Generative AI & Digital Transformation
Pioneering new frameworks and tools by integrating Generative AI and digital transformation principles.
✦ Generative AI
✦ Digital Transformation
✦ Innovation
💪🏻 Superpowers
GenAI Creative Architect
Leveraging AI for innovative content strategies.
✦ Developing advanced frameworks for AI-driven content optimization.
✦ Integrating Generative AI into research and ideation processes.
✦ Enhancing creative execution through technological innovation.
Digital Content Visionary
Expertise in shaping creative narratives for digital platforms.
✦ Led creative strategy for YouTube, CTV, and social video at Google.
✦ Optimized creative execution across diverse digital content formats.
✦ Collaborated with teams and agencies to elevate brand storytelling.
Cross-Functional Collaborator
Building bridges between creative, tech, and business objectives.
✦ Partnered with internal teams, agencies, and advertisers.
✦ Aligned creative efforts with strategic business outcomes.
✦ Facilitated seamless integration of technology and creative vision.
I'm excited about
✦ Explore advanced applications of Generative AI in creative industries.
✦ Connect with innovators and thought leaders in AI and digital transformation.
✦ Discover new opportunities for strategic collaboration and knowledge sharing.
I can help with
✦ Advise on creative strategy for digital content and social video.
✦ Share insights on leveraging AI for content optimization and ideation.
✦ Help bridge the gap between creative vision and technical implementation.
I would love your help on
✦ Identify emerging AI tools and platforms relevant to creative workflows.
✦ Find collaborators for AI-driven creative projects.
✦ Gain perspectives on the future landscape of digital content creation.