
I thrive at the intersection of technical engineering and commercial strategy. I am driven by the challenge of digital transformation and am passionate about helping brands scale through innovation.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Successfully transitioned from deep technical engineering consultancy to high-impact sales and account leadership at global organizations.
Currently leads FMCG and commerce media strategy, driving digital transformation for large-scale retail ecosystems.
Can help startups and leadership teams design effective global go-to-market strategies and scalable customer retention pathways.
🚀 Career trajectory
Technical Foundation
Built engineering expertise in territory management and technical consultancy at NI.
✦ Engineering
✦ Technical-Consulting
Strategic Acceleration
Transitioned into account management at Google, scaling digital solutions for enterprise clients.
✦ B2B-Sales
✦ Digital-Marketing
Industry Leadership
Leading commerce media and industry strategy for FMCG, driving digital transformation at scale.
✦ Retail-Strategy
✦ Leadership
💪🏻 Superpowers
Ecosystem Architect
Engineering sustainable growth frameworks for B2B and retail sectors.
✦ Develops digital pathways that drive customer acquisition and long-term retention.
✦ Aligns innovative Google initiatives with the specific needs of retail landscapes.
✦ Translates complex business challenges into scalable go-to-market strategies.
Tech-Enabled Sales Catalyst
Translating technical specifications into high-value business outcomes.
✦ Combines deep expertise in B2B sales with sophisticated digital marketing practices.
✦ Empowers regional teams to adopt cutting-edge business practices efficiently.
✦ Demonstrates fluency in both technical engineering and commercial execution.
Cross-Functional Advisor
Guiding teams through global market expansion and transformation.
✦ Mentors startups on globalizing their product offerings and market messaging.
✦ Fosters collaboration between diverse stakeholders in the retail ecosystem.
✦ Applies athletic discipline to drive team focus and competitive performance.
I'm excited about
✦ Exploring cross-industry collaborations to solve complex retail challenges.
✦ Connecting with leaders focused on the future of commerce media.
✦ Gaining insights into global scaling strategies for emerging B2B startups.
I can help with
✦ Providing guidance on formulating effective go-to-market strategies for global markets.
✦ Sharing best practices for scaling digital customer acquisition pathways.
✦ Mentoring B2B teams on bridging the gap between technical products and retail demand.
I would love your help on
✦ Navigating challenges related to rapid digital transformation in emerging markets.
✦ Connecting with peers specializing in advanced retail automation and commerce media.
✦ Learning about new frameworks for managing large-scale consumer brand portfolios.