I thrive at the intersection of human behavior and high-stakes digital strategy. I am passionate about turning complex global datasets into stories that drive growth, and I find my flow in multicultural teams.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Twice named a Social Intelligence Insider 50 for pioneering digital insights at global fashion icons.
Currently directing user experience and insights to influence product strategy at a major healthcare innovator.
Can help leaders build robust, data-driven teams that prioritize human behavior over vanity metrics.
🚀 Career trajectory
The Foundation Years
Built core analytical competencies in Economics and Finance.
✦ Auditing
✦ Stock Trading
✦ Financial Analysis & Reporting
✦ Stock Analysis
✦ Risk Assessment & Portfolio Management
✦ Contract Negotiation
Global Growth Phase
Scaled insights capabilities at Google and PVH across diverse international markets.
✦ Digital Transformation
✦ Social Intelligence
✦ Consumer Behaviour
✦ Brand Strategy
✦ Team Leadership
✦ Thought Leadership
✦ Stakeholder Management
✦ Retail Strategy
✦ Gen AI for Productivity
✦ Storytelling
✦ Influencer Marketing
✦ Digital Marketing
✦ Product Innovation
✦ Public Speaking
✦ Multi Industry Account Management
✦ Sales
Strategic Leadership Era
Steering user experience and insights at Philips to drive product evolution.
✦ UX Strategy
✦ Executive Leadership
✦ Insights Leadership
✦ Thought Leadership
✦ Team Leadership
✦ UI Strategy
✦ Health & Personal Care Industry
✦ Product Innovation
💪🏻 Superpowers
Behavioural Trend Strategist
Transforming fragmented data from multiple sources into coherent business narratives.
Eliminate noise by isolating authentic consumer behavioral patterns.
Design scalable frameworks for global brand insights teams.
Convert complex search and social datasets into revenue-driving strategies.
Make sure the right questions are being asked before looking for the right answers.
Global Talent Developer
Cultivating cross-functional teams that embrace creative rigor.
Standardize collaborative processes across international borders.
Foster a culture of curiosity and intellectual risk-taking.
Mentor team members to balance creative intuition with data-driven precision.
Embed an innovation mindset to improve and advance all deliverables and products.
Insights & Trends Detective
Predicting shifts in market sentiment before they reach mainstream.
Decode multi-market nuances for global brand positioning.
Anticipate evolving digital marketing trends via early-signal detection.
Translate complex and evolving human trends into business and brand strategies.
Leverage digital sources and embed into every part of the org to improve efficiency and future proof content, marketing and business strategies.
I'm excited about
Engaging with a community of innovators tackling complex user-centric challenges.
Connecting with peer leaders to exchange best practices on decentralized global teams.
Exploring cross-industry applications of consumer and market intelligence globally.
Connecting with peers and other founders to continue learning and share knowledge.
Meeting with mentors and angel investors to focus and fine tune on my vision, my idea and product. (www.insightsneedle.com)
I can help with
Advising on building high-impact consumer insights departments from scratch.
Sharing tactical methods for cleaning and prioritizing massive, polluted data sources.
Mentoring junior leaders on career development and how to embed insights and digital intelligence in their business and career strategies.
Advise founders and professionals on how to extract real insights from fragmented data sources and noise, to improve market research and product development.
I would love your help on
Connecting with mentors and angel investors to improve my vision, product and company, while strengthening my go to market strategy and pitch.
Securing initial investment to grow my company and launch a final product in the next 6 - 12 months.
Connecting to like-minded founders and peers to understand how others are taking AI applications to the next level and working towards improving people's lives.