I thrive at the intersection of human behavior and high-stakes digital strategy. I am passionate about turning complex global datasets into stories that drive growth, and I find my flow in multicultural teams.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Twice named a Social Intelligence Insider 50 for pioneering digital insights at global fashion icons.
Currently directing user experience and insights to influence product strategy at a major healthcare innovator.
Can help leaders build robust, data-driven teams that prioritize human behavior over vanity metrics.
🚀 Career trajectory
The Foundation Years
Built core analytical competencies in Economics and Finance.
✦ Auditing
✦ Stock Trading
✦ Financial Analysis & Reporting
✦ Stock Analysis
✦ Risk Assessment & Portfolio Management
✦ Contract Negotiation
Global Growth Phase
Scaled insights capabilities at Google and PVH across diverse international markets.
✦ Digital Transformation
✦ Social Intelligence
✦ Consumer Behaviour
✦ Brand Strategy
✦ Team Leadership
✦ Thought Leadership
✦ Stakeholder Management
✦ Retail Strategy
✦ Gen AI for Productivity
✦ Storytelling
✦ Influencer Marketing
✦ Digital Marketing
✦ Product Innovation
✦ Public Speaking
✦ Multi Industry Account Management
✦ Sales
Strategic Leadership Era
Steering user experience and insights at Philips to drive product evolution.
✦ UX Strategy
✦ Executive Leadership
✦ Insights Leadership
✦ Thought Leadership
✦ Team Leadership
✦ UI Strategy
✦ Health & Personal Care Industry
✦ Product Innovation
💪🏻 Superpowers
Behavioural Trend Strategist
Transforming fragmented data from multiple sources into coherent business narratives.
✦ Eliminate noise by isolating authentic consumer behavioral patterns.
✦ Design scalable frameworks for global brand insights teams.
✦ Convert complex search and social datasets into revenue-driving strategies.
✦ Make sure the right questions are being asked before looking for the right answers.
Global Talent Developer
Cultivating cross-functional teams that embrace creative rigor.
✦ Standardize collaborative processes across international borders.
✦ Foster a culture of curiosity and intellectual risk-taking.
✦ Mentor team members to balance creative intuition with data-driven precision.
✦ Embed an innovation mindset to improve and advance all deliverables and products.
Insights & Trends Detective
Predicting shifts in market sentiment before they reach mainstream.
✦ Decode multi-market nuances for global brand positioning.
✦ Anticipate evolving digital marketing trends via early-signal detection.
✦ Translate complex and evolving human trends into business and brand strategies.
✦ Leverage digital sources and embed into every part of the org to improve efficiency and future proof content, marketing and business strategies.
I'm excited about
✦ Engaging with a community of innovators tackling complex user-centric challenges.
✦ Connecting with peer leaders to exchange best practices on decentralized global teams.
✦ Exploring cross-industry applications of consumer and market intelligence globally.
✦ Connecting with peers and other founders to continue learning and share knowledge.
✦ Meeting with mentors and angel investors to focus and fine tune on my vision, my idea and product. (www.insightsneedle.com)
I can help with
✦ Advising on building high-impact consumer insights departments from scratch.
✦ Sharing tactical methods for cleaning and prioritizing massive, polluted data sources.
✦ Mentoring junior leaders on career development and how to embed insights and digital intelligence in their business and career strategies.
✦ Advise founders and professionals on how to extract real insights from fragmented data sources and noise, to improve market research and product development.
I would love your help on
✦ Connecting with mentors and angel investors to improve my vision, product and company, while strengthening my go to market strategy and pitch.
✦ Securing initial investment to grow my company and launch a final product in the next 6 - 12 months.
✦ Connecting to like-minded founders and peers to understand how others are taking AI applications to the next level and working towards improving people's lives.