Hi, I'm Nora Sun - Founder & CEO at Assay
I am obsessed with the tension between innovation and ROI. I thrive in high-stakes environments where AI meets commerce, building products that scale at global velocity while maintaining relentless brand integrity.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Scaled YouTube Shorts to a multi-billion dollar business through strategic monetization design.
Currently leading a startup focused on AI ROI and evaluation frameworks for customer-facing agents.
Can provide deep expertise in scaling consumer platforms and establishing rigor in AI deployments.
🚀 Career trajectory
Platform Scaling Era
Spent formative years at tech titans mastering ads, payments, and commerce systems at a global scale.
✦ Big-Tech Leadership
✦ Marketplace Infrastructure
Founder Phase
Transitioned from executive roles to founding Assay to solve the critical market need for AI agent verification.
✦ Founder & CEO
✦ AI Startup Strategy
💪🏻 Superpowers
Scale-First Monetization Architect
Engineering profitable ecosystems from complex technical environments
✦ Transformed YouTube Shorts into a multi-billion dollar revenue engine.
✦ Built resilient commerce infrastructure processing massive global transaction volumes.
✦ Optimized post-ATT monetization strategies to recover ad performance.
AI Integrity & Evals Lead
Ensuring enterprise-grade reliability in generative AI deployment
✦ Developing rigorous evaluation frameworks for frontline AI agents.
✦ Ensuring LLM outputs align strictly with brand DNA and quality standards.
✦ Bridging the ROI gap through measurable performance benchmarks.
Multifaceted Product Catalyst
Bridging luxury retail intuition with rigorous product methodology
✦ Architected commerce logic for high-end luxury fashion platforms.
✦ Integrated complex SaaS workflows into existing enterprise environments.
✦ Translated user-centric design into large-scale marketplace infrastructure.
I'm excited about
✦ Exploring strategic partnerships for scaling AI evaluation technologies.
✦ Connecting with fellow founders building in the vertical AI agent space.
✦ Engaging in high-level discourse on the future of AI-driven commerce.
I can help with
✦ Mentoring product leaders on navigating monetization in complex marketplaces.
✦ Advising startups on building rigorous evals for LLM-based products.
✦ Sharing insights on scaling consumer-facing platforms from zero to billions.
I would love your help on
✦ Connecting with experts in AI governance and enterprise performance metrics.
✦ Finding co-investment opportunities for high-ROI B2B AI software tools.
✦ Meeting senior engineering leaders focused on trust and safety infrastructure.