Hi, I'm Mary Weatherburn - Director, Global Marketing and Optimization at Zurich Insurance Company Ltd
I thrive on transforming complex data into actionable strategies that drive sustainable growth. My passion is building and leading high-performing teams that leverage AI and behavioral science to optimize customer experiences and unlock measurable business impact.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Pioneered rapid learning and experimentation initiatives at a previous role to drive innovation.
Currently leads global teams at Zurich Insurance, driving growth through AI-powered experimentation.
Can help others by sharing frameworks for building high-impact, AI-driven experimentation programs.
🚀 Career trajectory
Early Marketing Foundations
Developed foundational marketing expertise in the non-profit sector, honing skills in communication and strategic outreach.
✦ Marketing Communications
✦ Nonprofit
Rapid Experimentation Lead
Pioneered rapid learning and experimentation initiatives, driving innovation in customer acquisition and digital experience.
✦ AI
✦ UX
✦ Customer Acquisition
Global Optimization Director
Currently leading global teams to drive significant growth through AI-powered experimentation and data-driven channel strategies.
✦ Organizational Leadership
✦ E-commerce Optimization
✦ Business Profitability
💪🏻 Superpowers
Growth Architect
Translating data into exponential business expansion
✦ Specializes in AI-powered experimentation for measurable growth.
✦ Drives double-digit increases via data-driven channel strategy.
✦ Optimizes funnel performance across global markets.
Cross-Functional Integrator
Bridging marketing, analytics, and AI for cohesive performance
✦ Combines behavioral science with commercial strategy.
✦ Links data insights to actionable commercial decisions.
✦ Leads global teams across North America, APAC, and EMEA.
Methodology Master
Ensuring rigor and speed in complex optimization programs
✦ Develops and leads rigorous experimentation programs.
✦ Excels at clear storytelling with complex data.
✦ Moves fast without compromising methodology.
I'm excited about
✦ Exploring innovative AI applications to unlock new avenues for business growth.
✦ Connecting with forward-thinking leaders in digital transformation and customer experience.
✦ Discovering emerging trends in data science and their practical business applications.
I can help with
✦ Sharing frameworks for building high-impact, AI-driven experimentation programs.
✦ Providing insights on optimizing customer funnels for measurable results.
✦ Advising on integrating behavioral science with data strategy for performance gains.
I would love your help on
✦ Identifying novel AI technologies impacting customer acquisition.
✦ Connecting with experts in predictive analytics for marketing.
✦ Exploring new models for sustainable digital growth strategies.